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BizReport | Social Marketing May 05, 2010

InXpo's new suite integrates social, gaming, virtual worlds

We all know the social, gaming and virtual worlds are exploding with consumer usage of late, but for many brands getting into all three areas with the same message at the same time is proving difficult. This is where a... >>

BizReport | Trends & Ideas March 27, 2009

Genkii to launch first virtual world for iPhone

A Tokyo-based start-up, Genkii, is harnessing the iPhone's global networking potential and releasing what could be the first ever virtual world for the device. ... >>

BizReport | Social Marketing October 09, 2007

Kids and teens going virtual in large numbers

There’s a new way for marketers to reach kids and teens online – virtual worlds – and, unlike Second Life, these kid-friendly environments are attracting, and keeping, larger audiences.... >>

BizReport | Social Marketing July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times.... >>

BizReport | Social Marketing April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel.... >>

BizReport | Social Marketing April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life.... >>

BizReport | Research March 29, 2007

Second Life citizens want engaging marketing and brands

Now the dust has settled following the hype around Second Life, it seems that some marketers who embraced the virtual world are lost and risk losing the interest of the virtual citizens.... >>

BizReport | Advertising February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup.... >>

BizReport | Trends & Ideas January 08, 2007

IBM Optimistic About Virtual Worlds

After a 10 year absence, IBM makes a comeback in Las Vegas show.... >>

BizReport | Trends & Ideas December 01, 2006

First Virtual Millionaire Is For Real

Meet the world’s first virtual millionaire, Anshe Chung. Who now has more than a million cold, hard dollars in her real world bank account, earned primarily in the virtual world she created through Second Life. ... >>

BizReport | Trends & Ideas November 15, 2006

Dell Island Launched in Second Life

This Tuesday Dell hosted an invitation-only launch of their presence in Second Life – Dell Island.... >>

BizReport | Blogs & Content November 08, 2006

Second Life Is Gaining Popularity with Professionals as a Marketing Tool

Adidas-Reebok, IBM and Sun-Microsystems are some of the big names immersing themselves in a virtual world where they’re building virtual stores and creating brand awareness.... >>

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