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BizReport | Internet June 22, 2017

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in.... >>

BizReport | Advertising June 21, 2017

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. ... >>

BizReport | Trends & Ideas May 03, 2017

Tech: Adobe report names newest travel disruptors

Adobe Digital's recent report highlights the most recent travel industry disruptors and travelers' eagerness to embrace the new trends. ... >>

BizReport | Advertising April 11, 2017

Forecast: VR to hit $7b

This year, look for significant growth in the global virtual reality world - significant to the tune of $7.2 billion. That according to GreenlightVR; their experts suggest head-mounted displays will account for more than half ($4.7 billion) of that total.... >>

BizReport | Advertising January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry.... >>

BizReport | Blogs & Content January 10, 2017

Study: Consumers high on VR

Once people try it, virtual reality (VR) is high on their list of things to do again. That's the word from new YuMe data which found that more than half (63%) of people who have tried VR believe it's 'the... >>

BizReport | Advertising January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Internet December 14, 2016

Top 3 tips for a solid AR/VR strategy

Mobile carriers and game developers are hitting the virtual reality space hard this holiday season. There are new accessories for phones, there is the Pokemon Go effect, and a number of other fresh takes on the space. According to one... >>

BizReport | Ecommerce November 04, 2016

Forecast: Virtual Reality to push $40b mark

Look for virtual reality to see a strong uptick over the next ten years. That's the takeaway from Greenlight Insights new report; according to their forecast virtual reality revenues will hit at least $38 billion by 2026. ... >>

BizReport | Advertising November 01, 2016

Hormel Foods is bringing home the virtual bacon

Bacon marketing is once again embracing technology to tickle the taste-buds of a new generation of bacon-lovers. ... >>

BizReport | Ecommerce October 19, 2016

VR payment uses head movement to purchase in virtual shopping malls

Virtual reality applications are slowly making inroads into everyday life and a new payment method being used by China's largest payment processor is just one recent example.... >>

BizReport | Advertising July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. ... >>

BizReport | Blogs & Content July 18, 2016

Study: Consumers find VR engaging

When it comes to virtual reality, consumers are finding the content engaging. That's the word from new data from StartApp and Fibrum, which indicates that consumers spend about 30 second within mobile VR ad units. ... >>

BizReport | Mobile Marketing June 22, 2016

Study: Virtual reality not just about gaming

When it comes to virtual reality, consumers aren't just interested in the gaming aspects. That's the takeaway from new Greenlight VR data which indicates Americans are interested in a spectrum of virtual reality options including home design, education and even... >>

BizReport | Trends & Ideas May 06, 2016

69% of consumers excited about experiencing virtual reality

Virtual reality is catching the eye of the brands and marketers the world over. It promises the opportunity of making deeper and more meaningful connections with audiences than ever before and, according to new research from the Advanced Imaging Society,... >>

BizReport | Trends & Ideas April 22, 2016

Mobile to account for half of global games market revenues within 3 years

Newzoo's quarterly update for its Global Games Market Report reveals the expectation that mobile gaming will account for a larger share than PC gaming for the first time ever. ... >>

BizReport | Trends & Ideas February 24, 2016

What virtual reality content are people most interested in experiencing?

In the coming months, first generation virtual reality headsets will hit the market, but what types of content will those who want to experience virtual reality be interested in? ... >>

BizReport | Trends & Ideas February 05, 2016

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount... >>

BizReport | Mobile Marketing January 07, 2016

Wearables, virtual reality: How new tech will influence 2016

Smartphones, phablets, the Apple Watch...all things that have changed how we interact with friends, family and work. But the tech revolution is still going strong and there are four more trends that may impact 2016 heavily. Here's what and how:... >>

BizReport | Trends & Ideas December 07, 2015

TrendForce: Social will have key role in growth of virtual reality market

The reality of virtual reality will be very apparent in the next five years. According to TrendForce's latest market research, the virtual reality market is forecast to increase ten-fold by 2020.... >>

BizReport | Trends & Ideas October 07, 2015

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. ... >>

BizReport | Trends & Ideas March 23, 2015

Could the future of retail be virtual?

Recent technology conferences have seen a lot of focus on virtual reality and, according to research from Walker Sands, its something that consumers would like to see play a role in the shopping experience.... >>

BizReport | Ecommerce August 13, 2014

U.K. tour operator installs virtual reality experience in-store

Thomas Cook, the UK-based tour operator, is using the latest in virtual reality technology to provide potential customers with tours of resorts and the company's airline. ... >>

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