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BizReport | Trends & Ideas February 22, 2010

Social games driving virtual goods market

The virtual goods market is set to soar and virtual currency and payments solution provider Social Gold has published a report that shows over half of virtual goods customers make repeat purchases.... >>

BizReport | Blogs & Content December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click.... >>

BizReport | Ecommerce December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Social Marketing December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to... >>

BizReport | Blogs & Content November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real... >>

BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

BizReport | Trends & Ideas October 15, 2009

Report tracks the rise of virtual goods in the U.S.

A comprehensive new report claims that U.S. consumers will spend more than $1 billion on virtual goods this year, rising to $1.6 billion in 2010, as the market grows thanks to social gaming.... >>

BizReport | Social Marketing October 13, 2009

AdNectar launches branded virtual goods on Twitter, LiveJournal

Virtual goods platform AdNectar has expanded to more social networks, giving brand marketers the chance to engage even more social consumers. This month, the platform launches within Twitter, the fastest growing social network, and within LiveJournal, one of the premiere... >>

BizReport | Social Marketing October 01, 2009

New Offerpal platform offers new monetization avenues

Game developers and social media publishers may find more revenue with the launch of a new survey platform from Offerpal. Offerpal SURVEY works by allowing game developers and social publishers to have their users earn virtual cash for filling out... >>

BizReport | Social Marketing August 10, 2009

oneTXT launches virtual goods payment solution

Here's one more way to capture the online marketplace: an online virtual goods payment processor. Online content and payment platform oneTXT has launched ORCA, a social transaction platform which allows businesses in the social marketplace an easy way to pay... >>

BizReport | Social Marketing August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion... >>

BizReport | Trends & Ideas March 27, 2009

Socnet gaming apps generate revenues via virtual goods

SnipClip has released a study which shows that social network's revenues, generated from the sales of virtual goods in social gaming applications, are ten times higher than those generated in non-gaming applications. ... >>

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