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BizReport | Ecommerce archives January 07, 2014

Zynga tests payment option expansion with BitPay

Social gaming giant Zynga has announced it is testing a new payment option - the virtual currency Bitcoin. ... >>

BizReport | Mobile Marketing February 21, 2013

In-app game purchases on tablets to exceed $3 billion by 2016

Juniper Research has released new figures showing explosive growth in spending on in-app purchases by tablet gamers by 2016.... >>

BizReport | Ecommerce archives August 22, 2011

Consumable items top in-app game purchases

A new report from Flurry Analytics reveals that over two-thirds of all items purchased in iOS and Android 'freemium' game apps are consumables with premium virtual currency being the top buy. ... >>

BizReport | Research archives May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>

BizReport | Social Marketing April 18, 2011

Virtual currency drawing in more viewers

Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>

BizReport | Ecommerce archives September 21, 2010

Buy Anyware streamlines online checkouts

Global e-business platform Plimus has introduced a new platform which should make it simpler for consumers to buy online. Called Buy Anyware, the platform eliminates the need for virtual storefronts as consumers can buy virtual goods directly from social, gaming... >>

BizReport | Ecommerce archives September 08, 2010

Platform enables app developers to use virtual currency

On the horizon there is another use for virtual currency: app development. This week social media monetization platform gWallet releases a tool that will enable app developers to use virtual currency to monetize apps through branded offers and installs. The... >>

BizReport | Social Marketing August 17, 2010

MyTown reports 350,000 product check-ins

There is an interesting new way for consumers to engage with brands, and according to company information it is taking off quickly. Booyah's MyTown released Product Check-Ins recently and reports that morning the 350,000 'check-ins' per week have since been... >>

BizReport | Ecommerce archives July 22, 2010

Women love to shop, even for virtual goods

We all know women love to shop but did you know that female online gamers also go on spending sprees - for virtual goods? According to a new survey from market research firm VGMarket and virtual currency company PlaySpan, female... >>

BizReport | Ecommerce archives July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered... >>

BizReport | Ecommerce archives July 20, 2010

appssavvy: Virtual goods have real world potential

If you think virtual goods have little to offer in the real world, think again. A new study from Insight Express and direct sales and marketing hub appssavvy found that virtual goods marketing increases brand awareness, ad awareness and -... >>

BizReport | Ecommerce archives June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

BizReport | Ecommerce archives June 08, 2010

Pente Group, PlaySpan partner for virtual currency hub

A new player in the virtual currency world launches this week. Pente Group and PlaySpan have partnered to create a branded virtual currency hub, a place where merchants, celebrities and brands can create a full service payment solution for virtual... >>

BizReport | Research archives June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, GamePoints.com has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming... >>

BizReport | Advertising archives April 13, 2010

Offerpal expands alt-payments for global audience

Gamers have another option for continuing play, earning social gaming points or buying products. Virtual currency hub Offerpal has expanded their payment platform to include alternative payment options for a global audience. The alt-payments include phone cards, e-payment systems, pre-paid... >>

BizReport | Social Marketing March 23, 2010

Offerpal Media acquires Tapjoy

Virtual payment alternative solution Offerpal Media has purchased mobile monetization platform Tapjoy for an undisclosed sum. The addition to Offerpal's suite of tools should give marketers more options with online and mobile campaigns, giving marketers the ability to add virtual... >>

BizReport | Ecommerce archives March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the... >>

BizReport | Trends & Ideas archives February 22, 2010

Social games driving virtual goods market

The virtual goods market is set to soar and virtual currency and payments solution provider Social Gold has published a report that shows over half of virtual goods customers make repeat purchases.... >>

BizReport | Blogs & Content archives December 23, 2009

gWallet releases gLTV

Virtual goods and currency firm gWallet has released the next generation of social monetization software. Their new platform gives social marketers the ability to measure the 'lifetime value' of a social consumer rather than the value of a simple click.... >>

BizReport | Ecommerce archives December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Social Marketing December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to... >>

BizReport | Blogs & Content archives November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real... >>

BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

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