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BizReport | Viral Marketing May 22, 2014

Viral Video: Speed of social sharing doubles in past year

Research into the lifecycle of viral video has revealed the number of shares a brand's online video attracts in the first 72 hours following release has doubled in the last 12 months. ... >>

BizReport | Viral Marketing November 14, 2012

Reports: Mobile video pushing higher engagement

When it comes to online and mobile video, long form content is quickly gaining ground. While short, user generated clips on sites like YouTube continue to make up the bulk of content viewed, new data shows long-form (streaming movies, TV... >>

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Viral Marketing January 05, 2011

Facebook sharing extends life of viral content

Facebook has a part to play in how long a brand's online campaign remains viral, according to an updated infographic from Rubber Republic.... >>

BizReport | Viral Marketing August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. ... >>

BizReport | Social Marketing July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>

BizReport | Advertising archives July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Viral Marketing February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the... >>

BizReport | Viral Marketing January 30, 2009

Platform allows marketers to produce branded content

A new tool from Break Media could make it easier for brand marketers to control the content associated with their ads. The online video programmer has launched an in-house production department which allows marketers to create branded content and original... >>

BizReport | Viral Marketing December 01, 2008

Viral games for hire from Contagion Media

Sometimes viral marketing needs no help, it snowballs in popularity and before you know it your YouTube video or flash-based game has gone viral. However, the whole production process can be expensive and worse still, viral success is far from... >>

BizReport | Viral Marketing November 07, 2008

Network television websites see huge traffic increases

Consumers interested in online video are increasingly turning to network television websites to get their fix. According to a new report from Nielsen Online, television network websites saw an average increase in traffic of 155% during the month of September.... >>

BizReport | Viral Marketing October 21, 2008

Report: The new influencers turn to video

Don't place all of that social marketing budget in written content; according to a new report from D S Simon Productions, the new influencers are using video. The report, Web Influencers Internet Media Tour Survey, found that 65% of online... >>

BizReport | Viral Marketing October 14, 2008

Marketers to up viral video spending in 2009

Despite reported spending cutbacks, many ad agencies and media buying executives plan on increasing spending on viral video marketing in 2008, according to a recent report by Feed Company.... >>

BizReport | Viral Marketing October 08, 2008

Why not market for a cause?

Some of the hottest viral ads, promotions and clips throughout the holiday season are cause related. We see them each year - saving homeless pets, donating to a local green space or saving a historical landmark. As the holidays approach,... >>

BizReport | Viral Marketing June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The... >>

BizReport | Viral Marketing June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now... >>

BizReport | Viral Marketing March 17, 2008

1 in 3 videos viewed on YouTube

YouTube continues to hold on to the top spot for American video downloads. According to the latest information from comScore, YouTube accounted for 1 in 3 video downloads in the US during January.... >>

BizReport | Viral Marketing December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage... >>

BizReport | Viral Marketing November 19, 2007

Survey: Video creeping from niche to mainstream

More users seem to be logging on to watch video clips from their favorite television shows, user generated content clips or movie trailers. According to a recent study from Frank Magid Associates nearly 50% of the US population watches online... >>

BizReport | Viral Marketing November 08, 2007

Break.com offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored.... >>

BizReport | Viral Marketing June 28, 2007

Marketers: use YouTube to maximize viral campaigns

Online marketers wanting to hit big with a viral marketing campaign must include YouTube in the campaign. According to research from Hitwise, YouTube's market share is greater than any other online video platform.... >>

BizReport | Trends & Ideas archives June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video.... >>

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