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BizReport | Social Marketing April 16, 2013

Video viewers sharing through social channels

Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>

BizReport | Blogs & Content November 20, 2012

Report: Incentivized video ups engagement, awareness, purchasing

Everyone hates pre-roll video ads, right? Yes, actually. Pre-roll units can be interruptive, slow to load and interrupt the viewer's stream of consciousness. New data from Jun Group shows how brands can engage through video without the annoying interruptions. ... >>

BizReport | October 18, 2012

Facebook reveals the viral spread of Offers

If the figures recently released by Facebook are correct, the vast majority of Facebook Offers are spread virally among Friends. ... >>

BizReport | Advertising July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data... >>

BizReport | Viral Marketing June 28, 2012

Natural Motion: PR has "no impact" on mobile game downloads

Traditional marketing and PR campaigns to promote and acquire players for mobile games are pointless, according to the CEO of social mobile game technology and development firm Natural Motion.... >>

BizReport | Social Marketing June 25, 2012

Study: How to make pins go viral

In another century 'getting pinned' meant a sorority girl accepted a fraternity pin from a boy - a sign of 'going steady' - that they 'liked' one another. At least that's what my mother says. Getting pinned today means something... >>

BizReport | Advertising June 21, 2012

Roundup: Wildfire, Monetate, LinkedIn releases to push global engagement

As consumers across the globe look online for brand information, content and social experiences, three brands are increasing the way advertisers and brands can engage with that customer base.... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Research February 22, 2011

Brightroll pledges more research for video

More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Viral Marketing January 05, 2011

Facebook sharing extends life of viral content

Facebook has a part to play in how long a brand's online campaign remains viral, according to an updated infographic from Rubber Republic.... >>

BizReport | Research December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Email Marketing November 08, 2010

Despite success of social, FTAF still rules email comms

It's easier to use and has a better viral mechanism - but share-with-your-network (SWYN) functionality in emails is being seriously under-used by retailers, according to new research from Responsys. ... >>

BizReport | Viral Marketing October 21, 2010

Poptent brings crowdsourcing to online video

In the online space, no time has been more content crazy than this. From video clips to unique news items to personal blogs, everyone is adding to content. One problem for brands is being able to provide quality, unique content... >>

BizReport | Viral Marketing August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. ... >>

BizReport | Social Marketing June 28, 2010

Which words encourage shareability on Facebook?

If you want to make your social media communications spread far and wide on Facebook then take a look at a social media scientist's tips for which words to use, and which to avoid, in titles.... >>

BizReport | Blogs & Content June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Research June 10, 2010

Study: Marketers can lengthen video ads

The theory that video ads must be 15 seconds or less may be flawed. According to a recent TubeMogul study, longer ads are more engaging for consumers, at least for stand-alone ads. Stand-alone video ads are usually a complete branded... >>

BizReport | Viral Marketing June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on... >>

BizReport | Advertising April 26, 2010

App-vertising tips from Conduit's Adam Boyden

First it was search marketing and then display and now there is rich media. And a wealth of options that can be tricky for marketers to grasp. Today's online marketer must use the tried-and-true methods of advertising, but branching out... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>

BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Blogs & Content February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year... >>

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