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BizReport | Internet January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next.... >>

BizReport | Viral Marketing December 04, 2007

New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. ... >>

BizReport | Advertising March 05, 2007

Can online video be brand safe?

A new online video advertising platform says yes, online video can be brand safe. And they are betting that many brands will hop onboard their new platform - the YuMe Networks platform launched today.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Viral Marketing February 23, 2007

Pirelli’s online video ad featuring Uma Thurman aims high

Last week the tyre giant Pirelli launched a mega budget short film, designed only for web distribution, to promote their new tyres range “P Zero”. ... >>

BizReport | Research January 11, 2007

VOD Has Advertisers Interested

Online video may be the sexier advertising option, but it isn’t the only fish in the sea. In fact, online video faces stiff competition as cable’s video-on-demand (VOD) offerings begin to garner more interest from advertisers. ... >>

BizReport | Viral Marketing September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget... >>