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BizReport | Social Marketing March 26, 2009

Coupons.com tweets discounts

Twitter users will soon be some of the first to know when new, money-saving offers are made available, thanks to Coupons.com's recently inked deal with the micro-blogging platform.... >>

BizReport | Viral Marketing March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new... >>

BizReport | Email Marketing February 24, 2009

Is SWYN the new FTAF?

The forwarding of emails to friends (FTAF) has long been encouraged by email marketers, but with the rise of social networking and social media, might the use of 'Share With Your Network' (SWYN) functionality provide marketers with greater reach?... >>

BizReport | Viral Marketing January 26, 2009

T-Mobile harnesses buzz, WOM and viral for TV Ad campaign

In a crowded British rail station, T-Mobile demonstrated the power of the people as it created a buzz that reverberated around the web, across mobile networks and through television screens. ... >>

BizReport | Viral Marketing December 23, 2008

Parachute jumping topless women - the best commercial ever made?

Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900.... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

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