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BizReport | Advertising February 01, 2018

Audibility measurement continues to thwart MRC

The audio element of digital advertising has become an increasingly attractive one for measurement purposes. However, it is not as easy to measure audibility as it is viewability. This poses a problem for advertisers on non-visual digital channels, such as... >>

BizReport | Advertising January 19, 2017

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. ... >>

BizReport | Advertising October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Advertising September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. ... >>

BizReport | Advertising April 18, 2016

UK ad viewability levels still lag other European countries

The latest ad viewability levels released by ad verification firm Meetrics reveals they are the highest for 18 months thanks to more awareness of the issue and low-viewability in programmatic being addressed. ... >>

BizReport | Advertising February 10, 2016

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. ... >>

BizReport | Advertising February 05, 2016

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015.... >>

BizReport | Advertising October 16, 2015

Meetrics: £1billion spent on unseen online ads in U.K. this year

Online ad viewability has risen in the UK, according to new figures released by ad verification company Meetrics, yet a significant amount is still being spent on ads that never get seen. ... >>

BizReport | Advertising June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Advertising May 12, 2015

Google: Are your video ads making an impression?

Player size and ad position both crucial to video ad viewability, according to a new report released by Google. ... >>

BizReport | Advertising April 07, 2015

Ad viewability: 70% a reliable threshold

The IAB's viewability recommendation of using a threshold of 70% of impressions across a campaign as a reliable benchmark for ad performance turns out to be right on the mark, according to new research conducted by Sizmek Research.... >>

BizReport | Advertising February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud.... >>

BizReport | Advertising January 12, 2015

Google to report viewability of video ads

Google is addressing the issue of ad viewability by unveiling a new tool that will allow marketers to tell whether video ads have been viewed or not.... >>

BizReport | Advertising December 17, 2014

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability.... >>