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BizReport | Trends & Ideas archives March 29, 2016

'Cord nevers' main drivers of rise in mobile video consumption

Nearly half of all online video viewing now takes place on a mobile device, according to Ooyala's latest Global Video Index which suggests that Millennials - aka 'cord nevers' - are behind it all. ... >>

BizReport | Internet February 15, 2016

Report reveals video an increasingly important marketing content channel

All marketing eyes are on visual content this year, according to new research that shows more than ever are investing in video.... >>

BizReport | Advertising archives December 29, 2015

StreamView mobile video ads increase purchase intent by 104%

Analysis of their StreamView mobile video ad format has provided Widespace with some unique insights regarding user behavior and the format's effect on brand metrics. ... >>

BizReport | Blogs & Content archives September 03, 2015

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. ... >>

BizReport | Advertising archives August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Viral Marketing August 21, 2015

Blank YouTube video gets over 100,000 views

A video posted to YouTube received more than a quarter of a million minutes of attention and, even without a call-to-action, earned nearly 2,000 clicks. Impressed? You should be because this four minute video was totally blank. ... >>

BizReport | Advertising archives August 18, 2015

Video completion rate top KPI for UK advertisers

Videology's latest UK video market report reveals that the 'view through rate' is now a top priority among advertisers.... >>

BizReport | Blogs & Content archives July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. ... >>

BizReport | Social Marketing July 02, 2015

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. ... >>

BizReport | Mobile Marketing June 29, 2015

Mobile a key ingredient in a Millennial's kitchen

There is one ingredient that is more important than most for Millennials who enter the kitchen to prepare a meal - mobile. According to a new study from Think With Google in association with mcgarrybowen and Kraft Foods more than... >>

BizReport | Mobile Marketing June 26, 2015

367% rise in mobile video viewing since Q1 2013

As mobile becomes ever more an integral part of daily life, so does mobile video. According to a study from Ooyala, mobile views have doubled over the past year and now account for two-fifths of all video viewing.... >>

BizReport | Advertising archives June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping.... >>

BizReport | Social Marketing June 24, 2015

Facebook video views creep up on YouTube

Is Facebook on the brink of taking on YouTube's dominant position in video content? New research from Ampere Analysis appears to point in that direction. ... >>

BizReport | Internet June 14, 2015

By 2019 80% of Internet traffic will be online video

Cisco's Visual Networking Index report forecasts a massive surge in global video Internet traffic in the next five years fueled by global increases in Internet users, personal devices and machine-to-machine connections, faster broadband speeds, and the adoption of advanced video... >>

BizReport | Mobile Marketing June 09, 2015

IAB: Small screens not just used for short-form video

Think that mobile users only watch short video clips on their device? Think again. According to a new global survey from the Interactive Advertising Bureau (IAB) more than a third of consumers watch video content that is longer than five... >>

BizReport | Advertising archives June 05, 2015

Marketers in U.S. more comfortable with programmatic ad buying than in U.K.

A programmatic approach to ad buying enables brands to reach targeted audiences that might otherwise be hard to plan effectively manually. However, this approach has been shown to be more popular among U.S. marketers than those in the U.K. ... >>

BizReport | May 21, 2015

Smartphone use behind the wheel grows to include multiple activities

Texting or making phone-calls behind the wheel has long been shown to cause careless, or dangerous, driving. However, a new survey commissioned by AT&T reveals that behind-the-wheel activities are a lot more varied with drivers admitting to taking selfies and... >>

BizReport | Ecommerce archives May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google.... >>

BizReport | Search Marketing May 13, 2015

YouTube videos dominate keyword searches on Google

A new whitepaper from Searchmetrics reveals that more than half of all Google searches return at least one video and that most of those videos belong to YouTube.... >>

BizReport | Advertising archives March 06, 2015

Big brands' ads found playing before ISIS YouTube videos

A new case of advertising placed in inappropriate environments has come to light. YouTube ads for major brands were found to be playing before ISIS and Jihadi extremist videos.... >>

BizReport | Social Marketing March 03, 2015

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. ... >>

BizReport | Advertising archives February 12, 2015

Facebook eyes up cinemagraphs to keep users transfixed on ads

Imagine an ad format that transfixes consumers. An ad format that mesmerizes yet is not intrusive. Imagine no more and take a look for yourself at cinemagraphs, Facebook is. ... >>

BizReport | Trends & Ideas archives January 22, 2015

Telehealth: Convenience driving interest in visiting a doctor via video

The convenience of a virtual visit with a doctor, via video, could lead to many switching their medical care to those that are willing to embrace new technology, according to new research from telehealth firm American Well.... >>

BizReport | Trends & Ideas archives January 09, 2015

Average order values increase at least 50% among consumers that watch product page videos

Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker's customers. ... >>

BizReport | Social Marketing December 02, 2014

KatchUp allays privacy and safety concerns for online photo sharers

Online safety concerns are driving British adults to share private photos by email rather than on social networks, according to the findings of a survey released by KatchUp.... >>

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