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BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Blogs & Content July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Advertising May 30, 2011

Reports: Ecommerce video trending up

Each month the number of video views and video viewers seems to increase. Along with consumer traffic is more video advertising and sponsorships, but one recent report indicates the real campaign ROI might be in deploying actual video content not... >>

BizReport | Internet May 19, 2011

Nielsen reveals online video viewing measurement tool

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen. ... >>

BizReport | Viral Marketing February 21, 2011

Reports: Video still rolling through ad game

Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>

BizReport | Blogs & Content November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

BizReport | Research August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

BizReport | Advertising March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Advertising February 23, 2010

Top 3 Tips to Improve Ad Engagement

When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world,... >>

BizReport | Research February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

BizReport | Advertising December 21, 2009

Forecast: Video to become dominant in 2010

Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast Vice President of Marketing Bryan Hjelm believes... >>

BizReport | Viral Marketing November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75... >>

BizReport | Viral Marketing March 06, 2008

VideoCensus: 5.9 billion video clips viewed

More than 116 million viewers logged on to watch online video clips to the tune of more than 5.9 billion video downloads in January. On average, viewers spent more than 120 minutes with online video and downloaded more than 50... >>

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