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BizReport | Viral Marketing July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>

BizReport | Viral Marketing July 11, 2012

Expert: Why brands should offer video previews

People are watching - and stopping - online video streams in record numbers. According to comScore more than 10 billion video views were logged in May 2012 - a record number. But, many of these streams are started and stopped... >>

BizReport | Advertising archives July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data... >>

BizReport | Blogs & Content archives July 09, 2012

Study: 87% US Households subscribe to video service

When it comes to consuming video content most US households are using subscription services to get a bit more variety. According to new data from Leichtman Research Group 87% of US households subscribe to some type of video service, up... >>

BizReport | Blogs & Content archives July 03, 2012

SundaySky, AT&T bring video to billing

A new partnership between SundaySky and AT&T is changing how AT&T U-Verse customers interact and engaging with online billing. Through the partnership a personalized, video bill is sent to customers, explaining the bill and reflecting the account's status. According to... >>

BizReport | Advertising archives June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas.... >>

BizReport | Blogs & Content archives June 26, 2012

Nearly 6 hours spent with video content finds Nielsen

For the first time Nielsen is reporting how consumers are engaging with video content on the web; as of May 2012 their research shows more than 160 million unique viewers (US) watched nearly six hours of content. Much of that... >>

BizReport | Blogs & Content archives June 22, 2012

Study: Video views via tablet, phone increase but via computer down

US viewers are not only paying to watch some content, but they're spending more time with paid content than ever before - especially via smart device - finds new data out from J.D. Power and Associates. While paid content views... >>

BizReport | Advertising archives June 08, 2012

Brightroll: Video advertisers believe digital as important as TV

New data out from Brightroll indicates more video advertisers are seeing the benefits of digital - so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. ... >>

BizReport | Blogs & Content archives June 04, 2012

Report: Physical video spend down, online options increasing

New data out from iSupply and comScore indicates a continuing consumer trend: online video. While traditional television viewing has been time-shifted to DVR or online, now data indicates more streaming of movie and other content as well. In fact, iSupply... >>

BizReport | Blogs & Content archives May 23, 2012

Ford moves into reality TV realm with new series

Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to... >>

BizReport | Advertising archives May 21, 2012

Report: Up to 80% video ads abandoned in beginning

A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you... >>

BizReport | Advertising archives May 18, 2012

Brazilian display market skyrockets to 190 billion impressions

Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. ... >>

BizReport | Blogs & Content archives April 27, 2012

Brands: Why you should consider paywalls in video

A recent partnership between video hosting platform vzaar and payment services and ecommerce hub MPP Global Solutions should make it simpler for the creators and distributors of video content to monetize that content. Through the partnership brands can create paywalls... >>

BizReport | Blogs & Content archives April 26, 2012

Top 3 tips for improving video engagement

Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad... >>

BizReport | Blogs & Content archives April 25, 2012

Three Questions with SundaySky's Jim Dicso

Video is growing by leaps and bounds - 38 billion clips in March, according to ComScore and other metrics firms find consumers are watching for longer stretches of time.... >>

BizReport | Advertising archives April 19, 2012

Top 3 tips to improve video ads

With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the... >>

BizReport | Viral Marketing April 18, 2012

Brands: Should you allow viewers to skip your ads?

Consumers don't want to wait, that is the logic behind new ad technologies that allow consumers to skip video ads. But, according to one industry expert, this 'skipping' may actually be detrimental to brands. So, to skip or not to... >>

BizReport | Blogs & Content archives April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>

BizReport | Advertising archives April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces.... >>

BizReport | Blogs & Content archives April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum.... >>

BizReport | Blogs & Content archives April 09, 2012

Report: Viewers saving more video content to watch later

To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to... >>

BizReport | Blogs & Content archives April 06, 2012

New offerings could help video ROI just in time for May sweeps

May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>

BizReport | Research archives April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>

BizReport | Blogs & Content archives April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>

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