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BizReport | Blogs & Content January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch... >>

BizReport | Advertising December 22, 2015

Top 3 trends for video in 2016

Video has become somewhat forgotten with the rise of social marketing and other rich media formats. But, according to one expert, 2016 will see a resurgence of online video - both content and ads. Here are his top 3 tips.... >>

BizReport | Mobile Marketing December 17, 2015

Europe outpaces world in mobile video viewing

Mobile video consumption in the UK is outpacing the rest of the globe, according to new research from Ooyala. ... >>

BizReport | Blogs & Content December 09, 2015

2 key video challenges for 2016

Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of... >>

BizReport | Blogs & Content December 07, 2015

Video trends to watch in 2016

Earlier this year, an Adaptly and Refinery29 study was released indicating that the use of preview trailers and sequenced video can increase the viewability of long form video. Adaptly's president weighs in now on trends in video that brands need... >>

BizReport | Viral Marketing November 19, 2015

Top 3 tips for online video measurement

Online video is a great tool for brands. The problem is knowing how to measure video - is it by views or completions or is the true measure those who not only watch but then click? One expert offers his... >>

BizReport | Advertising October 26, 2015

Report: Most video advertisers are single format

When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media... >>

BizReport | Advertising September 07, 2015

Study: Men more emo while watching video ads

Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry... >>

BizReport | Mobile Marketing September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are... >>

BizReport | Blogs & Content July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>

BizReport | Advertising June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping.... >>

BizReport | Blogs & Content May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. ... >>

BizReport | Blogs & Content May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews.... >>

BizReport | Advertising April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

BizReport | Advertising March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Mobile Marketing January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile... >>

BizReport | Blogs & Content January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening... >>

BizReport | Blogs & Content December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are... >>

BizReport | Blogs & Content December 08, 2014

Studies: Video is important, brands leaving ad dollars on table

Two new studies underline the importance of video for businesses, but also indicate where marketers aren't making the most of cross-channel strategies where video is concerned.... >>

BizReport | Blogs & Content December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of... >>

BizReport | Social Marketing November 27, 2014

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might... >>

BizReport | Blogs & Content November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Social Marketing October 23, 2014

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction.... >>

BizReport | Research October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing so to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with... >>

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