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BizReport | Mobile Marketing October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report.... >>

BizReport | Advertising October 06, 2016

Ad Roundup: Video tools set to engage

Two releases into the video space this week should help brands create more engaging, branded content. ... >>

BizReport | Advertising October 05, 2016

Study: AM key for video engagement

Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. ... >>

BizReport | Blogs & Content October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. ... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

BizReport | Advertising September 20, 2016

Ad Roundup: Native video, personalization releases

In today's advertising roundup, new releases in the digital spaces that should help marketers better personalize across the digital spectrum, including in native video. ... >>

BizReport | Advertising September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. ... >>

BizReport | Advertising June 23, 2016

Studies: Video views increasing

Two new reports on the video front may have more brands considering either video advertising or branded content. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Blogs & Content June 17, 2016

Top 4 tips for a strong video strategy

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy. ... >>

BizReport | Blogs & Content June 15, 2016

Expert: Why video needs more attention

Video as both a content and advertising medium can be a big boon to brands. That, according to new expert, who believes smart brands can cash in on video content. ... >>

BizReport | Viral Marketing June 10, 2016

Brands: How to integrate video this Father's Day

Video has been gaining more ground in the digital ad space over the past five years, but still, some video ads are missing the mark. One expert explains how brands can use video to engage for Father's Day. ... >>

BizReport | Ecommerce May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. ... >>

BizReport | Advertising May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups.... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Blogs & Content April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters.... >>

BizReport | Advertising April 15, 2016

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. ... >>

BizReport | Advertising April 08, 2016

Rewarded video ads a hit with game developers and players alike

A new study reveals that rewarded video ads are a fast-growing and popular monetization and engagement method used within today's mobile game developer community. ... >>

BizReport | Blogs & Content March 23, 2016

Brands: How to use millennial content providers to connect

Content has been key to brands for more than a century, but in the digital age, content has become even more important because the barriers for content creation have been removed. One expert explains how brands can use millennial content... >>

BizReport | Advertising March 15, 2016

Reports underscore video's importance

Video continues to be a hot ticket for brands in the online space. Two new reports underscore how consumers are engaging via video content. ... >>

BizReport | Advertising March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Mobile Marketing February 10, 2016

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share... >>

BizReport | Advertising December 22, 2015

Top 3 trends for video in 2016

Video has become somewhat forgotten with the rise of social marketing and other rich media formats. But, according to one expert, 2016 will see a resurgence of online video - both content and ads. Here are his top 3 tips.... >>

BizReport | Blogs & Content December 09, 2015

2 key video challenges for 2016

Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of... >>

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