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BizReport | Advertising June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Blogs & Content June 09, 2015

Top 3 tips to personalize video

A recent FreeWheel report showed video and video ad views have increased about 50% over the past three months. One expert offers his advice to better engage video viewers through personalization. ... >>

BizReport | Blogs & Content May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews.... >>

BizReport | Advertising April 28, 2015

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending.... >>

BizReport | Advertising April 08, 2015

Video advertising: Facebook's rise to dominance

Video advertising technology firm Mixpo has released findings from a recent survey that suggest Facebook video could soon overtake YouTube as the top video advertising platform.... >>

BizReport | Advertising March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile... >>

BizReport | Advertising March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs... >>

BizReport | Blogs & Content February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most... >>

BizReport | Advertising February 09, 2015

Ad Roundup: Video, social announcements give brands options

Two new releases into the online space underline the importance of both video and social for marketers heading into 2015. Details below:... >>

BizReport | Advertising February 05, 2015

Pixability: Super Bowl hits and misses

Four days post-Super Bowl and data is beginning to trickle in about just how well campaigns did - or did not - fare. Pixibility has plunged into how Super Bowl ads that were uploaded to YouTube have fared - the... >>

BizReport | Blogs & Content January 06, 2015

Viewbix partners with Yashi for video ads

A new partnership in the video space is setting up marketers to better target campaigns, which should improve overall campaign ROI. ... >>

BizReport | Blogs & Content December 08, 2014

Studies: Video is important, brands leaving ad dollars on table

Two new studies underline the importance of video for businesses, but also indicate where marketers aren't making the most of cross-channel strategies where video is concerned.... >>

BizReport | Advertising October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Advertising October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Advertising October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Advertising September 17, 2014

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers.... >>

BizReport | Advertising September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>

BizReport | Advertising September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.... >>

BizReport | Advertising September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend... >>

BizReport | Advertising August 27, 2014

Early results show skipping ads improves engagement

Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. ... >>

BizReport | Blogs & Content August 14, 2014

Report: Online, TV viewing becoming similar

Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

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