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BizReport | Advertising October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Advertising October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>

BizReport | Advertising October 02, 2014

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are... >>

BizReport | Advertising October 01, 2014

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>

BizReport | Advertising September 17, 2014

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers.... >>

BizReport | Advertising September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>

BizReport | Advertising September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.... >>

BizReport | Advertising September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend... >>

BizReport | Advertising August 27, 2014

Early results show skipping ads improves engagement

Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. ... >>

BizReport | Blogs & Content August 14, 2014

Report: Online, TV viewing becoming similar

Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up... >>

BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

BizReport | Advertising April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints.... >>

BizReport | Advertising April 02, 2014

Releases increase control for advertisers

This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces.... >>

BizReport | Blogs & Content April 01, 2014

Top 3 tips to improve video ad engagement

Most brands are playing in the online video space, either in creating unique branded content or in sponsoring content through ads. One expert explains how brands can improve the time viewers are spending with video ads.... >>

BizReport | Advertising March 12, 2014

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>

BizReport | Advertising February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Blogs & Content January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>

BizReport | Advertising January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>

BizReport | Blogs & Content January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a... >>

BizReport | Viral Marketing December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting... >>

BizReport | Social Marketing December 17, 2013

Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. ... >>

BizReport | Blogs & Content December 13, 2013

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising... >>

BizReport | Advertising December 06, 2013

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>

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