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BizReport | Advertising June 16, 2014

Ad Roundup: Video targeting and landing page options

Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>

BizReport | Viral Marketing May 23, 2014

Video shares skyrocket within 3 days of launch

Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>

BizReport | Advertising April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints.... >>

BizReport | Advertising April 02, 2014

Releases increase control for advertisers

This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces.... >>

BizReport | Blogs & Content April 01, 2014

Top 3 tips to improve video ad engagement

Most brands are playing in the online video space, either in creating unique branded content or in sponsoring content through ads. One expert explains how brands can improve the time viewers are spending with video ads.... >>

BizReport | Advertising March 12, 2014

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>

BizReport | Advertising February 10, 2014

Ad Roundup: Video offering for fraud monitoring + device aware option for mobile

Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>

BizReport | Blogs & Content January 21, 2014

Brands: Top tips to ready for the Super Bowl

The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>

BizReport | Advertising January 06, 2014

Gracenote, YuMe collaborate for ad solution

This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>

BizReport | Blogs & Content January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a... >>

BizReport | Viral Marketing December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting... >>

BizReport | Social Marketing December 17, 2013

Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. ... >>

BizReport | Blogs & Content December 13, 2013

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising... >>

BizReport | Advertising December 06, 2013

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>

BizReport | Advertising November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to... >>

BizReport | Viral Marketing November 26, 2013

Study: Video views booming, advertisers losing in measurement

Video views continue to accelerate, but new data out from BrandAds indicates most video advertisers still don't have the best tools to measure and analyze their video campaigns. According to the study more than half of video marketers believe they... >>

BizReport | Advertising October 24, 2013

Ad Roundup: Automation, Closed-Captioning and Positioning - Oh, My!

New releases to the online ad space this week may make it simpler for brands to engage consumers - by guaranteeing ad positioning, closed-captioning video formats and better controlling ad budgets.... >>

BizReport | Loyalty Marketing October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. ... >>

BizReport | Blogs & Content October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are... >>

BizReport | Advertising October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>

BizReport | Advertising October 18, 2013

Report: Connected TV ads up 27%

New data out from Videology Group shows an increasing interest in video - both online and via connected devices and televisions. Here's how the numbers shake down:... >>

BizReport | Advertising September 18, 2013

How consumers are engaging and how brands an capitalize with video

Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social... >>

BizReport | Advertising September 02, 2013

Double purchase intent with interactive pre-roll video ads

The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads.... >>

BizReport | Advertising August 28, 2013

How personalization is smartening up video

For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted.... >>

BizReport | Advertising August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how:... >>

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