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BizReport | Ecommerce May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. ... >>

BizReport | Advertising May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups.... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Blogs & Content April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters.... >>

BizReport | Advertising April 15, 2016

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. ... >>

BizReport | Advertising April 08, 2016

Rewarded video ads a hit with game developers and players alike

A new study reveals that rewarded video ads are a fast-growing and popular monetization and engagement method used within today's mobile game developer community. ... >>

BizReport | Blogs & Content March 23, 2016

Brands: How to use millennial content providers to connect

Content has been key to brands for more than a century, but in the digital age, content has become even more important because the barriers for content creation have been removed. One expert explains how brands can use millennial content... >>

BizReport | Advertising March 15, 2016

Reports underscore video's importance

Video continues to be a hot ticket for brands in the online space. Two new reports underscore how consumers are engaging via video content. ... >>

BizReport | Advertising March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Mobile Marketing February 10, 2016

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share... >>

BizReport | Advertising December 22, 2015

Top 3 trends for video in 2016

Video has become somewhat forgotten with the rise of social marketing and other rich media formats. But, according to one expert, 2016 will see a resurgence of online video - both content and ads. Here are his top 3 tips.... >>

BizReport | Blogs & Content December 09, 2015

2 key video challenges for 2016

Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of... >>

BizReport | Blogs & Content December 07, 2015

Video trends to watch in 2016

Earlier this year, an Adaptly and Refinery29 study was released indicating that the use of preview trailers and sequenced video can increase the viewability of long form video. Adaptly's president weighs in now on trends in video that brands need... >>

BizReport | Viral Marketing November 19, 2015

Top 3 tips for online video measurement

Online video is a great tool for brands. The problem is knowing how to measure video - is it by views or completions or is the true measure those who not only watch but then click? One expert offers his... >>

BizReport | Advertising November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising October 26, 2015

Report: Most video advertisers are single format

When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media... >>

BizReport | Advertising October 20, 2015

Ad roundup: New video, TV options for brands

In today's advertising roundup, new television and video ad options that should ensure brands have more control and options in the video space - and across video screens. ... >>

BizReport | Advertising September 07, 2015

Study: Men more emo while watching video ads

Turns out men are more emotional than women when it comes to video ads - Millennial men, that is. According to new data out from Unruly men between the ages of 18 and 34 were more likely to become angry... >>

BizReport | Mobile Marketing September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are... >>

BizReport | Blogs & Content July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>

BizReport | Advertising June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Blogs & Content June 09, 2015

Top 3 tips to personalize video

A recent FreeWheel report showed video and video ad views have increased about 50% over the past three months. One expert offers his advice to better engage video viewers through personalization. ... >>

BizReport | Blogs & Content May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews.... >>

BizReport | Advertising April 28, 2015

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending.... >>

BizReport | Advertising April 08, 2015

Video advertising: Facebook's rise to dominance

Video advertising technology firm Mixpo has released findings from a recent survey that suggest Facebook video could soon overtake YouTube as the top video advertising platform.... >>

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