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BizReport | Advertising May 22, 2017

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. ... >>

BizReport | Advertising May 16, 2017

Study: Mobile click-thru key to video

New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. ... >>

BizReport | Social Marketing May 10, 2017

Study: Social key for video distribution

Social media has shifted into the top ranking for video distribution. That's a key takeaway from Trusted Media Brands, Inc's new study Social Cracks the Digital Video Code. Researchers found that 68% of marketers now believe social media is the... >>

BizReport | Advertising April 26, 2017

Ad Roundup: Releases for content monetization

In today's advertising roundup, a trio of releases set up to help brands better monetize and deliver relevant content. ... >>

BizReport | Social Marketing April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have... >>

BizReport | Advertising April 17, 2017

Study finds pre-roll most engaging

Look no farther than traditional pre-roll advertising units to engage. That, according to new YuMe data which found that pre-roll remains not only the most engaging video ad format, but also ranks as the most informative according to viewers. ... >>

BizReport | Blogs & Content March 31, 2017

Top 3 challenges facing brands in video space

While the options in video advertising continues to grow, this growth doesn't mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems. ... >>

BizReport | Advertising March 27, 2017

Trends to watch for video in 2017

New video formats are set to offer brands more options to connect. Still, brands need to consider those options carefully, before diving into a new campaign. ... >>

BizReport | Advertising March 13, 2017

Expert: 3 key trends for video in 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. ... >>

BizReport | Advertising March 01, 2017

Ad Roundup: Partnerships give insight into behaviors

In today's advertising roundup, two partnerships in the video and TV spaces should give advertisers more insight into how consumers are engaging with content. ... >>

BizReport | Social Marketing February 10, 2017

Survey: Video key to purchasing

Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. ... >>

BizReport | Advertising January 13, 2017

4 ways TV will change in 2017

With such focus on online and live video, broadcast television might be overlooked. That, according to one expert, would be a mistake. Here are four ways TV will change in 2017 - and how that might impact brands. ... >>

BizReport | Advertising January 12, 2017

Top 4 tips for a sound live video strategy

Live video is still very much in the beginning stages, especially for marketers and brands, and strategy for live video is likely to be different than for pre-produced ads or sourced content. Here are four tips to help create a... >>

BizReport | Social Marketing January 09, 2017

Expert: How to make live video work for brands

Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from... >>

BizReport | Viral Marketing December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. ... >>

BizReport | Viral Marketing December 16, 2016

3 more video predictions for 2017

Facebook Video is growing in usage, more brands are putting video clips on Instagram and Twitter, not to mention YouTubers and sponsorships for platforms like Hulu and Netflix. Video will be important for 2017, but how important? Our experts believe... >>

BizReport | Advertising December 14, 2016

Expert: Mobile, programmatic key for 2017

Programmatic, video, native, mobile. All these are buzzwords as we head into 2017, and according to one expert these four spaces will be key for business success. I sat down with AerServ's Andrew Gerhart to find out why. ... >>

BizReport | Advertising December 08, 2016

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. ... >>

BizReport | Advertising November 18, 2016

Hook in Millennials with video ads

Video ads are key to engaging Millennials as new research reveals this age group are more likely to make a purchase after exposure to this format.... >>

BizReport | Mobile Marketing October 12, 2016

UK: Mobile phone obsession drives ad spend to record levels

The effect of British consumers' obsession with their smartphones on advertising budgets has been revealed in the latest Internet Advertising Bureau UK / PwC Digital Adspend report.... >>

BizReport | Advertising October 06, 2016

Ad Roundup: Video tools set to engage

Two releases into the video space this week should help brands create more engaging, branded content. ... >>

BizReport | Advertising October 05, 2016

Study: AM key for video engagement

Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. ... >>

BizReport | Blogs & Content October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. ... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

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