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Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way... >>
Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>
New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks.... >>
According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are... >>
Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them... >>
Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers.... >>
New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business.... >>
It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.... >>
Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend... >>
Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. ... >>
Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up... >>
Each day more consumers are engaging with online video; a new partnership will offer Marin Software clients more video targeting abilities. Meanwhile, GetResponse is releasing a landing page creation tool. The details are below:... >>
Nearly half of all video shares are happening within the first three days of a branded video launch. That according to new data from Unruly, which should video sharing has nearly doubled in the past year. Last year, during the... >>
Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints.... >>
This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces.... >>
Most brands are playing in the online video space, either in creating unique branded content or in sponsoring content through ads. One expert explains how brands can improve the time viewers are spending with video ads.... >>
This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space.... >>
Integral Ad Science has released a new video platform set up not just to serve video ads but to determine if ads were watched, by whom and if the ad was served from a brand-safe location. The platform identifies whether... >>
The line-up is set. The number one offence - the Denver Broncos - will face the number one defense - the Seattle Seahawks - in Super Bowl XLVIII on February 2. But the line-ups are a small part of the... >>
This week, a new ad targeting solution is releasing to online brands, offering synchronized TV and mobile ads with the intent of optimizing campaigns across screens. Through the collaboration Gracenote will integrate their Automatic Content Recognition (ACR) solution with YuMe's... >>
Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a... >>
More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting... >>
It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. ... >>
The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising... >>
Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
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