RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

414 Tag Results

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13

25 result(s) displayed (201 - 225):

BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Advertising December 22, 2010

Study: Local TV news ads driving awareness

From newspapers to local television news, many are decrying that ads are wasted in the space. A new report from Frank Magid Associates, Inc. says these ads aren't wasted. At least in the local television space. The report finds that... >>

BizReport | Blogs & Content December 14, 2010

Canoe.ca taps Taboola for video content

One of Canada's leading content and news providers has tapped New York startup Taboola for video content. Canoe.ca will begin deploying a number of video recommendations from Taboola to help consumers find more of the content they are looking for;... >>

BizReport | Advertising December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>

BizReport | Ecommerce December 07, 2010

Studies: Consumers engaging but want more interaction

A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want... >>

BizReport | Blogs & Content November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Blogs & Content November 17, 2010

RealGravity launch gives video distribution control to smaller brands

A new video release may give smaller brands and publishers better access into the fray. Called RealGravity, the solution launched this month, giving video publishers, creators and advertisers access to enterprise-class video publishing tools for free; users can also optimize... >>

BizReport | Viral Marketing November 04, 2010

Using only video, new product launch shows success

Still wondering if video really works as a viable ad format? A recent product launch says it definitely is. Recently YuMe, ScanScout and BBE joined forces for a new product launch called HoodieBuddie - a hoodie with washable headphones included.... >>

BizReport | Blogs & Content October 25, 2010

Report: Online originals more engaging than TV

A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice... >>

BizReport | Advertising October 19, 2010

Study: 56 million Americans are 'off grid'

When it comes to video content, most brands believe television is the place to be. A new study finds that television may still reign supreme - for now - but that the online space is quickly heating up. The study... >>

BizReport | Advertising October 18, 2010

BBE becomes ASq certified, sees encouraging results

When the ASq video platform was rolled out several months ago many marketers liked the new options but wondered if the results would be a true improvement over past campaigns. BBE, the first video advertising network to be certified for... >>

BizReport | Advertising October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Research September 15, 2010

Brightcove: Facebook, Twitter pushing more video traffic

Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according... >>

BizReport | Advertising September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>

BizReport | Advertising August 25, 2010

New ad units increase time-spent with Ford brand

A few results have been released by PointRoll, which powered Ford's recent rich media ad campaign. The takeaway? Consumers who saw the expanding and non-expanding video advertising units spent about 40% more time with the ads than traditional industry benchmarks.... >>

BizReport | Advertising August 18, 2010

AdGent release ups engagement through pre-stitial ads

This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to... >>

BizReport | Blogs & Content August 17, 2010

comScore: Viewers watched 14 hours of video in July

Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>

BizReport | Advertising August 13, 2010

Major online video properties show viewers respect

Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>

BizReport | Research August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Advertising August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>

BizReport | Viral Marketing August 04, 2010

How a video hosting service can improve your vid-reach

Video is a strange and mysterious - although coveted - beast for most online marketers. Many want video, but they aren't certain how to create, host and distribute quality video content without other advertising areas suffering. Although a video hosting... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13