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BizReport | Advertising August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>

BizReport | Viral Marketing August 04, 2010

How a video hosting service can improve your vid-reach

Video is a strange and mysterious - although coveted - beast for most online marketers. Many want video, but they aren't certain how to create, host and distribute quality video content without other advertising areas suffering. Although a video hosting... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Advertising July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Advertising June 30, 2010

YouTube pre-roll ad "skip button" test a success, launching soon

If you're producing or using online video ads then you better make sure they're engaging. Google's testing of a "skip" button in pre-roll ads has been a success and plans are afoot to roll out the format later this year.... >>

BizReport | Research June 30, 2010

Study: Consumers spending more online time in entertainment

It is no secret that the general public likes to be entertained, but it may surprise some to realize just how much online time is spent in the 'Entertainment' realm. According to a new study from Metacafe and Frank N.... >>

BizReport | Blogs & Content June 24, 2010

YuMe ups level of brand security in video space

With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to... >>

BizReport | Research June 22, 2010

Online video: not just for UGC fans anymore

Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer... >>

BizReport | Advertising June 18, 2010

Facebook's top performing video ads reward gamers

After analyzing a variety of major video advertising campaigns from top brands, video ad network Tubemogul found some of the most engaged online viewers to be from a source not primarily associated with video content - Facebook.... >>

BizReport | Blogs & Content June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Research June 10, 2010

Study: Marketers can lengthen video ads

The theory that video ads must be 15 seconds or less may be flawed. According to a recent TubeMogul study, longer ads are more engaging for consumers, at least for stand-alone ads. Stand-alone video ads are usually a complete branded... >>

BizReport | Advertising June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub... >>

BizReport | Viral Marketing June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on... >>

BizReport | Advertising June 03, 2010

Study: Consumers ARE watching DOOH presentations

If you're among the many who believe those digital video signs and billboards are simply a nuisance, you may want to re-think that belief. Why? According to a recent Arbitron study digital video display units, a growing part of the... >>

BizReport | Mobile Marketing May 27, 2010

Study: Emerging channels hot, still have room for growth

When it comes to the latest and greatest, marketers are embracing early. That, according to the recent 2010 Omniture Online Analytics Benchmark Survey. However, even though marketers are embracing social, video and mobile there is still room for improvement in... >>

BizReport | Trends & Ideas May 20, 2010

(RED) taps VideoEgg for documentary launch

(RED), the awareness arm of the Global Fund, has tapped VideoEgg to help deliver an engaged and interested audience to its launch of a new documentary, "The Lazarus Effect". The documentary chronicles the lives of four African people dealing with... >>

BizReport | Advertising May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Advertising May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>

BizReport | Advertising May 04, 2010

Mpire partnerships add transparency to video, display and DSP space

Ad verification hub Mpire has partnered with three large hubs to ensure more transparency in the online marketplace. Beginning this week, they are partnering with video network Digital Broadcasting Group, display ad network Dedicated Media and demand-side platform (DSP) XA.net... >>

BizReport | Advertising April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>

BizReport | Viral Marketing April 12, 2010

Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>

BizReport | Advertising April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Research March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

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