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BizReport | Advertising November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to... >>

BizReport | Viral Marketing November 26, 2013

Study: Video views booming, advertisers losing in measurement

Video views continue to accelerate, but new data out from BrandAds indicates most video advertisers still don't have the best tools to measure and analyze their video campaigns. According to the study more than half of video marketers believe they... >>

BizReport | Advertising October 24, 2013

Ad Roundup: Automation, Closed-Captioning and Positioning - Oh, My!

New releases to the online ad space this week may make it simpler for brands to engage consumers - by guaranteeing ad positioning, closed-captioning video formats and better controlling ad budgets.... >>

BizReport | Loyalty Marketing October 24, 2013

Few brands feature in YouTube top 5,000 publishers list

How many views does a YouTube publisher need to make it into the top 5,000 on YouTube? And how many brands are in that top 5,000? The answers, provided by the latest Touchstorm Video Index, may surprise you. ... >>

BizReport | Blogs & Content October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are... >>

BizReport | Advertising October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>

BizReport | Advertising October 18, 2013

Report: Connected TV ads up 27%

New data out from Videology Group shows an increasing interest in video - both online and via connected devices and televisions. Here's how the numbers shake down:... >>

BizReport | Advertising September 18, 2013

How consumers are engaging and how brands an capitalize with video

Television viewers aren't waiting for Prime Time this television season. Or, at least, they aren't only waiting for Prime Time. A growing number are watching online or via mobile device and while they're watching, they are connecting with the social... >>

BizReport | Advertising September 02, 2013

Double purchase intent with interactive pre-roll video ads

The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads.... >>

BizReport | Advertising August 28, 2013

How personalization is smartening up video

For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted.... >>

BizReport | Advertising August 02, 2013

blurbIQ, YieldMetrics announcements signal changes to video, analysis sectors

Two announcements this week in the online ad space signal changes coming to advertisers and brands. Here's how:... >>

BizReport | Advertising July 29, 2013

RTE taps Adap.tv for programmic buys

One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and... >>

BizReport | Viral Marketing July 24, 2013

Unruly: Video shares up 7% since Q1

Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April.... >>

BizReport | Advertising July 19, 2013

Video Ad Roundup: Platforms pushing video in new ways, to new users

A trio of new tools and partnerships may help brands better engage with video to worldwide consumer bases. Here's how:... >>

BizReport | Advertising June 17, 2013

Platforms hope to push interactivity

A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: ... >>

BizReport | Blogs & Content June 11, 2013

BrightRoll: 92% Canadians watching online video

A new report out from BrightRoll and the IAB is marking 2013 as a 'breakout' year for video in Canada with more than 90% of Canadians now watching online video content. Along with an uptick in the consumption of video... >>

BizReport | Advertising June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad... >>

BizReport | Blogs & Content May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are... >>

BizReport | Social Marketing May 15, 2013

Social video, QR releases freshen up the online space

One media brand is extending their footprint across the globe while another is simplifying how brands create and distribute QR codes. Read on for more details:... >>

BizReport | Internet March 21, 2013

YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>

BizReport | Advertising March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>

BizReport | Advertising February 12, 2013

FreeWheel: More made-for-tv ads going online

While more original programming is hitting the online video space, for ads, more brands are using existing content to get their message across. According to new data out from FreeWheel, the 'standard' :30 TV commercial became the most used video... >>

BizReport | Blogs & Content January 15, 2013

How brands should look at video ads in the New Year

More than 10 billion video ads were served to viewers online in November 2012, accounting for about 20% of the total video views. But, to truly engage viewers brands need to know what type of content will garner the most... >>

BizReport | Advertising December 12, 2012

Almost a quarter of top brands use online video advertising

By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy. ... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

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