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BizReport | Advertising August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Blogs & Content July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

BizReport | Advertising June 23, 2011

Study: Packaged messages more engaging to consumers

During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>

BizReport | Advertising June 22, 2011

Report finds ad unit boosts engagement at least three times

With billions of video views each month, the video space is hotter than ever. One video advertising platform, BannerLink, uses rich media to create ecommerce focused ads for auto dealers, real estate brands and retailers. Hundreds of clips are placed... >>

BizReport | Blogs & Content June 16, 2011

Study: Video wanted on all screens, all the time

Summer blockbusters or fall and winter Oscar nominees, new research shows younger viewers are likely watching movies on electronic devices as well as movie and television screens to feed their content craving. While the original box office run is safe... >>

BizReport | Research June 13, 2011

Over two-thirds of TrueView pre-roll ads viewed

At the end of last year Google announced it was giving video viewers on YouTube the opportunity to skip pre-roll ads after just 5 seconds of viewing. Six months on and YouTube has revealed that not many choose to skip... >>

BizReport | Internet June 07, 2011

Americans not tuning out TV, are looking for more options

In our thirst for entertainment, American consumers are looking for more options. Many are turning to the Internet as well as television, which is causing some upheaval in the television community. More than 90% of consumers are watching traditional television... >>

BizReport | Advertising June 06, 2011

Adometry: New ad hijacking scheme on the rise

Online video, display and search advertisers, be on the lookout. There is a new hijacking scheme out there and experts from Adometry say it is catching many users unawares. The scheme targets online video, search and display using malware and... >>

BizReport | Advertising June 01, 2011

Metrics find video ad formats performing well

For the fifth straight month, video advertising formats are performing near the top of the advertising list. According to new numbers from Unicast the first quarter of 2011 found in-stream video the top ad format with high interaction rates and... >>

BizReport | Blogs & Content May 30, 2011

Why brands should consider video hosting platforms

With all the talk about the potential of online video, many brands are turning to sites like YouTube or attempting to host video on their own. According to one expert, the best option is to use an online video platform.... >>

BizReport | Advertising May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options.... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Advertising May 23, 2011

Why brands need to be in video now

Although the online video space is growing by leaps and bounds, television is still winning from an advertiser perspective. Roughly $70 billion is spent on television spots each year, even though the online space offers more targeting and cheaper pricing.... >>

BizReport | Viral Marketing May 19, 2011

How video is evolving in online space

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands... >>

BizReport | Advertising May 03, 2011

BrightRoll: Television ad dollars shifting again

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online... >>

BizReport | Viral Marketing April 26, 2011

Adap.tv, Playwire partner for video monetization

A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>

BizReport | Blogs & Content April 19, 2011

Is online video saving grace of sports?

On any given Sunday in the US you'll likely find men and women watching baseball, basketball or football, rooting on favorite teams and yelling at hated opponents. While most of these are watching on television, a growing number are watching... >>

BizReport | Social Marketing April 18, 2011

Virtual currency drawing in more viewers

Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>

BizReport | Viral Marketing April 13, 2011

British SkyBroadcasting taps FreeWheel for video ads

British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>

BizReport | Viral Marketing April 08, 2011

AdGenesis launches opt-in mobile video ad platform

A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and... >>

BizReport | Advertising April 01, 2011

BrightRoll, Innovid partner for pre-roll units

A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>

BizReport | Blogs & Content March 24, 2011

Vid-marketers: You need more than YouTube

Video is a hot ticket, but advice from some experts may send video marketers in a different direction. According to experts with Vzaar, just posting video clips and content on hubs such as YouTube is a mistake. Instead, brands need... >>

BizReport | Advertising March 23, 2011

Videobox platform turns display into video

A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>

BizReport | Advertising March 14, 2011

How to capitalize on the March Madness buzz

The selection show is over and the teams have been named. All that is left is for the NCAA Men's Basketball Tournament to officially begin on Tuesday, right? Not exactly. For the teams and fans, yes, but for the businesses... >>

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