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BizReport | Advertising July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>

BizReport | Advertising May 21, 2012

Report: Up to 80% video ads abandoned in beginning

A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you... >>

BizReport | Research May 11, 2012

AudienceConnect to measure reach, metrics of video ads

A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. ... >>

BizReport | Blogs & Content April 25, 2012

Three Questions with SundaySky's Jim Dicso

Video is growing by leaps and bounds - 38 billion clips in March, according to ComScore and other metrics firms find consumers are watching for longer stretches of time.... >>

BizReport | Advertising April 18, 2012

Hulu to charge only for ads streamed to completion

Internet TV service Hulu has announced advertisers will not be charged unless their advertisements have been streamed through to completion.... >>

BizReport | Blogs & Content April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>

BizReport | Advertising April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces.... >>

BizReport | Blogs & Content April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum.... >>

BizReport | Advertising April 09, 2012

Pardon the Interruption? Ad provider says yes

The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying... >>

BizReport | Advertising April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Blogs & Content April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>

BizReport | Advertising March 06, 2012

Release to keep viewers from skipping pre-roll ads

Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll... >>

BizReport | Viral Marketing February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>

BizReport | Advertising February 22, 2012

comScore: Online video ads reach half of U.S. population

New data from comScore reveals that video ads reached almost half of the U.S. population during January 2012 as over 84% logged on to view video content.... >>

BizReport | Advertising February 20, 2012

Video interest up, ad completion rates up, too

In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Social Marketing January 24, 2012

Consumers say 15 second ads acceptable

Internet users are well aware that the price they pay for free online content is to be subjected to advertising but, according to a new survey from Poll Position, viewers don't like those ads to last too long.... >>

BizReport | Social Marketing January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

BizReport | Viral Marketing December 27, 2011

Top 3 Video trends for 2012

Viewers streamed to the Internet to watch original content, film trailers/behind-the-scenes previews and other clips in record numbers throughout 2011. More television programming hit online platforms, as well, but short-form content was still the big winner for consumption. What can... >>

BizReport | Blogs & Content December 19, 2011

Forecast: Digital video ad spend to push $5b by 2016

By 2016, one forecast predicts digital video ad spending will reach $5.4 billion. From where will the additional ad cash come? About one-third (32%) is expected to be pulled from traditional television advertising, 45% from non-video display ad budgets.... >>

BizReport | Viral Marketing December 02, 2011

Two services to improve video ad delivery

Acording to comScore Americans watched more than 21 hours of streaming video each during October; 184 million viewers tuned in to watch more than 42 billion video clips for the month. The continued adoption rate of video makes it an... >>

BizReport | Advertising November 30, 2011

Video ad consumption increases

According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>

BizReport | Advertising November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

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