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Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>
Although the online video space is growing by leaps and bounds, television is still winning from an advertiser perspective. Roughly $70 billion is spent on television spots each year, even though the online space offers more targeting and cheaper pricing.... >>
Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands... >>
Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online... >>
A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>
On any given Sunday in the US you'll likely find men and women watching baseball, basketball or football, rooting on favorite teams and yelling at hated opponents. While most of these are watching on television, a growing number are watching... >>
Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>
British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>
A new video ad platform is out there that is said to match consumers to brands, a step that hasn't been readily available to this point. From AdGenesis and offered through the Beezag platform, the opt-in service matches brands and... >>
A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>
Video is a hot ticket, but advice from some experts may send video marketers in a different direction. According to experts with Vzaar, just posting video clips and content on hubs such as YouTube is a mistake. Instead, brands need... >>
A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>
The selection show is over and the teams have been named. All that is left is for the NCAA Men's Basketball Tournament to officially begin on Tuesday, right? Not exactly. For the teams and fans, yes, but for the businesses... >>
This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to... >>
Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>
People are watching. Video, that is. They aren't just catching up with Primetime television or morning news programs online, they are watching original online content, user-generated videos and television programming through online channels. This isn't news, but the fact that... >>
From established brands to newer entrepreneurs, everyone is trying to nail down the video aspect. One report indicates that in addition to unique content, video performs better when it is short, especially in the social realm. ... >>
Interenet TV app publisher Flingo has tapped Adap.tv to help monetize video in the space. Through the partnership, video publishers will have access to the Adap.tv for Publishers program, and should help publishers better connect with video-minded consumers through a... >>
Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>
A new partnership between AdGenesis and Parade Magazine will put consumers in the driver's seat - at least where advertising is concerned. The agreement will see Parade integrate AdGenesis' opt-in advertising technology so that consumers have more control over the... >>
As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>
Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>
From newspapers to local television news, many are decrying that ads are wasted in the space. A new report from Frank Magid Associates, Inc. says these ads aren't wasted. At least in the local television space. The report finds that... >>
One of Canada's leading content and news providers has tapped New York startup Taboola for video content. Canoe.ca will begin deploying a number of video recommendations from Taboola to help consumers find more of the content they are looking for;... >>
When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>
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