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BizReport | Advertising February 12, 2013

FreeWheel: More made-for-tv ads going online

While more original programming is hitting the online video space, for ads, more brands are using existing content to get their message across. According to new data out from FreeWheel, the 'standard' :30 TV commercial became the most used video... >>

BizReport | Blogs & Content January 15, 2013

How brands should look at video ads in the New Year

More than 10 billion video ads were served to viewers online in November 2012, accounting for about 20% of the total video views. But, to truly engage viewers brands need to know what type of content will garner the most... >>

BizReport | Advertising December 12, 2012

Almost a quarter of top brands use online video advertising

By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy. ... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

BizReport | Blogs & Content November 02, 2012

Study: Consumers want 'useful' TV apps, websites

While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space,... >>

BizReport | October 24, 2012

LinkedIn adds video ads

Last week, LinkedIn revealed its new profile design and layout and this week the social network for businesses and professionals is rolling out video advertising on the site. ... >>

BizReport | Blogs & Content October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new... >>

BizReport | Advertising September 20, 2012

Nielsen release ties video, demographics, engagement

The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>

BizReport | Viral Marketing July 11, 2012

Expert: Why brands should offer video previews

People are watching - and stopping - online video streams in record numbers. According to comScore more than 10 billion video views were logged in May 2012 - a record number. But, many of these streams are started and stopped... >>

BizReport | Advertising July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>

BizReport | Advertising May 21, 2012

Report: Up to 80% video ads abandoned in beginning

A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you... >>

BizReport | Research May 11, 2012

AudienceConnect to measure reach, metrics of video ads

A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. ... >>

BizReport | Blogs & Content April 25, 2012

Three Questions with SundaySky's Jim Dicso

Video is growing by leaps and bounds - 38 billion clips in March, according to ComScore and other metrics firms find consumers are watching for longer stretches of time.... >>

BizReport | Advertising April 18, 2012

Hulu to charge only for ads streamed to completion

Internet TV service Hulu has announced advertisers will not be charged unless their advertisements have been streamed through to completion.... >>

BizReport | Blogs & Content April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>

BizReport | Advertising April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces.... >>

BizReport | Blogs & Content April 11, 2012

Releases to push video to the forefront

Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum.... >>

BizReport | Advertising April 09, 2012

Pardon the Interruption? Ad provider says yes

The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying... >>

BizReport | Advertising April 03, 2012

UK 2011 online ad spend nudges $8 billion

New figures released today by the Internet Advertising Bureau reveal a huge jump in online ad spend in the UK in 2011, the highest growth in five years. ... >>

BizReport | Blogs & Content April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>

BizReport | Advertising March 06, 2012

Release to keep viewers from skipping pre-roll ads

Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching. YouTube, arguably the largest video site, began allowing viewers to skip pre-roll... >>

BizReport | Viral Marketing February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>

BizReport | Advertising February 22, 2012

comScore: Online video ads reach half of U.S. population

New data from comScore reveals that video ads reached almost half of the U.S. population during January 2012 as over 84% logged on to view video content.... >>

BizReport | Advertising February 20, 2012

Video interest up, ad completion rates up, too

In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

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