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BizReport | Advertising archives June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising.... >>

BizReport | Advertising archives June 26, 2007

Video-sharing sites vie for user attention

With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could... >>

BizReport | Viral Marketing June 26, 2007

Blinkx platform will target ads to video

A new ad platform from Blinkx will contextually target ads to online video from websites. The platform, still in beta testing, matches the content of ads to the content of websites. ... >>

BizReport | Search Marketing June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly.... >>

BizReport | Viral Marketing June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. ... >>

BizReport | Advertising archives May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content.... >>

BizReport | Research archives May 24, 2007

Ad technology is patented for online video

Two online companies are racing to corner the market on embedded ads for online video. Get Interactive and Adjustables have each patented a different kind of ad embedding technology. Both patents would simplify the ability to embed ads and marketing... >>

BizReport | Trends & Ideas archives May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week.... >>

BizReport | Research archives May 11, 2007

Europeans click with video ads

Though click-through rates seem to be declining for paid search and email advertising, it appears as though the click-through rates for video advertising are on the rise. That, according to new research from AdTech. ... >>

BizReport | Advertising archives May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report.... >>

BizReport | Trends & Ideas archives May 03, 2007

CitySearch rolls out "short vids"

Forget about standard display ads or the leaderboard, CitySearch is betting that Web 2.0 options will bring new advertisers to the fold. The city-based information hub is now offering short videos for advertisers wanting to make a local impact. The... >>

BizReport | Internet May 03, 2007

Comcast partners with Yahoo in ad deal

Comcast and Yahoo have forged a multi-year partnership for online display and video ad services on Comcast.net.... >>

BizReport | Advertising archives May 02, 2007

Out-of-home media spend is up 27%

According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006... >>

BizReport | Advertising archives April 27, 2007

YouTube video content expected to include ads

Pre-roll and post-roll ads are expected to begin appearing in YouTube video content later this year, said a spokesman for Google.... >>

BizReport | Advertising archives March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. ... >>

BizReport | Advertising archives March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency.... >>

BizReport | Ecommerce archives February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years.... >>

BizReport | Blogs & Content archives February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv.... >>

BizReport | Advertising archives February 15, 2007

Live streaming videos now showing on banner ads

Advertisers can broadcast live events, in real time, to internet users.... >>

BizReport | Advertising archives February 14, 2007

Consumers prefer shorter online video ads

A recent survey from Advertising.com found that 66 percent of consumers would find video ads more pleasurable, if they were shorter than television ads.... >>

BizReport | Advertising archives January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities.... >>

BizReport | Social Marketing January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising?... >>

BizReport | Blogs & Content archives January 16, 2007

Quest for Cash from User Generated Content

Can money be made via user-generated video content websites?... >>

BizReport | Trends & Ideas archives January 15, 2007

Online Video Ad Spend to Treble

Spending on video advertising could be set to triple in 2007, and the search is on for the best ways to integrate ads in to this popular media.... >>

BizReport | Viral Marketing January 05, 2007

A Kodak Moment On YouTube

An internal video presentation, created by Kodak for a digital conference, has found its way on to YouTube.... >>

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