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BizReport | Advertising archives March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch.... >>

BizReport | Advertising archives March 17, 2008

Break Media debuts high resolution vid ad option

High def television was first. Now online video ads are going high-res, too. Break Media has rolled out a new video advertising option with better definition that is likely to grab consumers' attention. The ad unit expands cross-screen when engaged.... >>

BizReport | Viral Marketing March 11, 2008

Jivox launches video ad platform for small businesses

A new self-serve ad platform is now available for small and medium sized businesses interested in online video. The platform, from Jivox, offers users the ability to create and target ads with one buy.... >>

BizReport | Advertising archives March 06, 2008

CPC for video ads from announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology.... >>

BizReport | Advertising archives February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature.... >>

BizReport | Advertising archives February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences.... >>

BizReport | Trends & Ideas archives January 23, 2008

Audience for video sharing sites nearly doubles

Over the last year the audience for video sharing websites has doubled according to the Pew Internet & American Life Project. Researchers found that 48% of adults said they had visited a video sharing site in December 2007. ... >>

BizReport | Viral Marketing January 09, 2008

GoFish, MTV to provide premium content

MTV is moving into the online video realm even more than they have been in the past. This week the music video powerhouse announced plans to partner with video provider GoFish to serve premium video content to users in an... >>

BizReport | Viral Marketing December 28, 2007

Study: Consumers are more engaged with online video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online... >>

BizReport | Viral Marketing December 27, 2007

ChoiceStream: Users aren't watching television only

Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative... >>

BizReport | Viral Marketing December 10, 2007

Online video consumption increases 37% year over year

More users are catching on to online video. According to a recent study from Horowitz Associates, online video consumption increased 37% from 2006 to 2007. The report found that 6 in 10 adults in the US have now downloaded a... >>

BizReport | Viral Marketing November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads.... >>

BizReport | Advertising archives November 21, 2007

AOL tries tickers to attract clickers

The search for unobtrusive and consumer-friendly online video advertising continues and AOL has just announced its solution – a video ticker ad.... >>

BizReport | Viral Marketing November 08, 2007 offers customizable video player

For the first time, an online video player comes with a recommendation tab. Why is this important? Because knowing what clips are recommended can help advertisers better choose what videos should be sponsored.... >>

BizReport | Viral Marketing October 11, 2007

Video ad overlay is next for blinkx

A new video ad platform from blinkx could change the way web publishers advertise on their sites. Dubbed the AdHoc Widget, the platform allows publishers the ability to overlay text ads on embedded video on their websites.... >>

BizReport | Advertising archives September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via >>

BizReport | Trends & Ideas archives September 13, 2007

US users consumed 3 hours of online video in July

The timing has never been better for online video advertising. That is because, according to a new report from comScore, US viewers watched about 3 hours of online video in July. ... >>

BizReport | Viral Marketing September 12, 2007

College students have a huge online video habit

The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now -... >>

BizReport | Social Marketing September 10, 2007

Luxury retailer celebrates centenary on YouTube

What is it about YouTube that convinced luxury retailer, Neiman Marcus Group Inc., to celebrate its centenary by placing a video ad on the user-generated video website’s homepage?... >>

BizReport | Advertising archives August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. ... >>

BizReport | Research archives August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study.... >>

BizReport | Trends & Ideas archives August 20, 2007

Which video hub is best for your online dollar?

As more content sites offer streaming video as an option for news, sports and entertainment, more ad dollars are put toward video advertising. But which video hubs reach the users you want to reach?... >>

BizReport | Trends & Ideas archives July 31, 2007 launches Video Lounge for long-form ads

According to some online advertising experts, pre- and post-roll advertising isn’t giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge.... >>

BizReport | Viral Marketing July 27, 2007

Forecast: Online video ads will reach $775 million

The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million. ... >>

BizReport | Trends & Ideas archives July 25, 2007 beta tests video ads has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S.... >>

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