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BizReport | Research archives August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. ... >>

BizReport | Viral Marketing August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads;... >>

BizReport | Advertising archives August 04, 2008

IAB proposes video ad serving template

The Interactive Advertising Bureau (USA) has put forward a proposal that it says will standardize video ad serving communications to enable digital ad servers and digital video players to speak the same language.... >>

BizReport | Viral Marketing July 31, 2008

Nielsen: Video moves to Internet and Mobile

Consumers aren't just watching their favorite sit-coms on television every night. They are increasingly turning to the Internet and to mobile devices so that they can view favorite TV shows, movie trailers and user-generated content on their own time schedule.... >>

BizReport | Research archives July 25, 2008

Consumers find ads in long-form online video 'reasonable'

Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads.... >>

BizReport | Advertising archives July 22, 2008

Report: Mall Shoppers Watch Those Video Ad Signs

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a... >>

BizReport | Advertising archives July 16, 2008

Veoh Launches Behavioral Targeting Capabilities

Add another platform to those touting behavioral targeting capabilities. This week, Veoh launched their platform, which tracks users’ online habits and targets online ads accordingly. The ads are targeting based on users’ video viewing habits and interests. ... >>

BizReport | Advertising archives June 23, 2008

Invision adds online to their TV inventory mix

Leading television advertising optimization solution Invision is opening itself to online advertising avenues. Currently the company provides annual sales of more than $10 billion in television ad inventory. Now, they will begin optimizing the online ad space as well. ... >>

BizReport | Viral Marketing June 23, 2008

Mixercast.com serves 1 billion page views monthly

"If you build it, they will come," was the popular line from the 80's hit movie "Field of Dreams". For online video ad service Mixercast.com, that saying could be, "If you rebuild it, they will come - in droves." The... >>

BizReport | Viral Marketing June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now... >>

BizReport | Viral Marketing June 17, 2008

What's your online video's true viral reach?

If you’ve ever had to justify the use of online video, or have wanted to track performance beyond knowing how many times a clip has been viewed, then you might be interested in a new and innovative solution.... >>

BizReport | Viral Marketing June 10, 2008

Video consumption skewed by kids, teens

According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one... >>

BizReport | Advertising archives June 09, 2008

Vidsense launches PPC video network

Rather than simply delivering video to consumers, Vidsense is relaunching to provide video watching consumers to advertisers. The new video advertising network is pay-per-click based. Vidsense won't lose the video distribution, rather they are betting that providing television and movie... >>

BizReport | Viral Marketing June 04, 2008

comScore: 2 billion videos viewed in February

Online video just gets more popular with consumers. According to a new comScore report, 23 million French consumers watched 2 billion online videos during the month of January. That is 79% of the total French online population.... >>

BizReport | Viral Marketing May 14, 2008

comScore: Online video grows 60% year over year

As consumers become more familiar with video platforms, more and more are logging on. According to a recent comScore report, video views grew more than 60% from March 2007 to March 2008. Roughly 11.5 billion videos were viewed during the... >>

BizReport | Advertising archives May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. ... >>

BizReport | Advertising archives May 07, 2008

Google opens television ad program to all marketers

Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers.... >>

BizReport | Viral Marketing May 02, 2008

ScanScout, ClearSpring partner for viral video

ClearSpring Technologies, a widget company, and ScanScout, a leader in contextual in-video capabilities, have entered into a partnership that will make online video and video ad distribution much simpler. The partnership will give ScanScout network advertisers access to viral video... >>

BizReport | Viral Marketing April 30, 2008

Video ad platform launched by Mixpo

A new video platform could help struggling real estate companies better engage the consumer. Online video advertising company Mixpo has launched a new platform targeted to the real estate sector. ... >>

BizReport | Advertising archives April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites.... >>

BizReport | Viral Marketing April 28, 2008

ScanScout, Broadband Enterprises partner for video overlay ads

Mark up another competitor on the online video advertising bandwagon. Broadband Enterprises has announced that ScanScout will provide it's in-stream video ads. ... >>

BizReport | Viral Marketing April 18, 2008

comScore: 10 billion videos viewed in February

If there was any doubt that online video was slow to catch on, a new report from comScore should dispel those thoughts. Researchers found that in February in the United States, more than 10 billion videos were viewed. ... >>

BizReport | Trends & Ideas archives April 17, 2008

Recruitment advertisers look to online video

Online recruitment advertising is becoming especially popular with job and employer-related websites, according to new research from Borrell Associates.... >>

BizReport | Advertising archives April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as... >>

BizReport | Advertising archives March 19, 2008

Video advertising in need of standards

A technology-driven media services company has revealed some interesting findings from research carried out to better understand the perceptions and experiences of online video ad buyers.... >>

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