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BizReport | Viral Marketing February 23, 2009

Eyewonder, Collective Media partner for in-stream ad formats

Digital advertising technology company Eyewonder has chosen online advertising network and technology provider Collective Media to fuel brand advertisers' needs for quality video ad inventory and campaigns. Through the partnership online marketers will have access to a first: an end-to-end... >>

BizReport | Viral Marketing February 02, 2009

ABC.com tests more video ads

A report from ABC.com - yes, the Alphabet Network - indicates that online consumers will actually tolerate twice the amount of video ads currently being shown. The question is should advertisers go along with the research and risk alienating online... >>

BizReport | Viral Marketing January 30, 2009

Platform allows marketers to produce branded content

A new tool from Break Media could make it easier for brand marketers to control the content associated with their ads. The online video programmer has launched an in-house production department which allows marketers to create branded content and original... >>

BizReport | Viral Marketing January 20, 2009

DIY: Spotmixer and Google partner for self-serve video ads

A new platform makes it simple for marketers with smaller budgets to produce unique video ads with exposure to consumers watching GoogleTV. Spotmixer and Google have partnered for the program which allows marketers to create their own video ads.... >>

BizReport | Advertising archives January 19, 2009

BrightRoll: Video ad rates fell in Q4 2008

New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008.... >>

BizReport | Viral Marketing January 05, 2009

Un-Roll ad unit launched by Blinkx

A new ad unit is now available for video marketers; the un-roll unit has been launched by blinkx, the world's largest video search engine. The ad unit allows users and advertisers to engage throughout a video.... >>

BizReport | Advertising archives December 17, 2008

Leading companies partner to give marketers more options

Concurrent, This Technology, INVIDI and BIAP are teaming up to give marketers another option for their interaction marketing campaigns. The companies are partnering to develop platforms in which cable and broadband providers can give marketers options such as targeted Video... >>

BizReport | Viral Marketing December 09, 2008

Everyzing to power video SEO for FoxSports.com

The next generation of video search may be upon us. Everyzing, a video search engine optimization platform, will power FoxSports.com on MSN to give consumers are deeper search connection. Everyzing will continually process the content on FoxSports.com and use their... >>

BizReport | Advertising archives November 25, 2008

Online video viewers want ads their way

When given a choice of watching ads during or before an online program, viewers on Hulu overwhelmingly voted for pre-roll ads, according to recent data from the online video content site.... >>

BizReport | Viral Marketing November 11, 2008

Keystream's SmartAd offers video alternative

Online video is adored by consumers but the ads supporting video streams aren't according to several reports. Researchers have found that consumers tune out the ads and only begin paying attention once their clip airs. Enter a new solution from... >>

BizReport | Blogs & Content archives November 06, 2008

Report: How to improve SEO for video content

Optimizing content for search engines is not a new concept; however, optimizing video content is something that many marketers are still not doing well. Why? Most likely because video is still a relatively new area. But, with more consumers logging... >>

BizReport | Viral Marketing October 20, 2008

SpotXChange partners with Adap.tv for more ad units

Adap.tv is partnering with online video ad network SpotXChange to increase their advertising offerings to clients. The partnership will enable both pre-roll and overall ad units to give viral marketers better access to high-quality video ad space.... >>

BizReport | Advertising archives October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. ... >>

BizReport | Advertising archives October 09, 2008

YouTube rolls out click to buy ads

A new ad platform from YouTube could rejuvenate sagging online video campaigns. The Click to Buy ads give viewers the ability to buy products from the ad space. The ads are currently for games and music.... >>

BizReport | Advertising archives October 07, 2008

Jivox launches new online video ad platform

Small and medium sized business who want to enter the online video world but aren't sure exactly how to do it may get a boost from a new platform from Jivox. AdSlate 3.0 is a new platform tailored to small... >>

BizReport | Advertising archives October 06, 2008

iPerceptions: Current ad formats ineffective

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>

BizReport | Advertising archives October 01, 2008

Is On Networks increased syndication deal good for marketers?

This week, On Networks announced that their digital AllScreen Syndication Networks is able to syndicate any television show and accompanying ad to viewers in the US and Europe. With more than 100 million viewers in their network it sounds like... >>

BizReport | Research archives September 30, 2008

U.S. online video audience doubles

The number of consumers in the U.S. that watch video content online has doubled over the last 12 months, a new report has found, with growing numbers of younger viewers turning to the Internet for movies and television shows.... >>

BizReport | Viral Marketing September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses... >>

BizReport | Research archives September 11, 2008

comScore: 75% U.S. Internet users watch video online

New figures released by comScore show that three-quarters of the U.S. Internet audience watched online video during the month of July. ... >>

BizReport | Research archives September 08, 2008

Online video ad spend forecast to rise

Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. ... >>

BizReport | Advertising archives August 29, 2008

Broadband video: It's all about content

When it comes to online advertising, no two ads are alike and no two ad campaigns are. This leads to a lot of insecurity in the market, especially with new platforms popping up each year. For broadband video, there are... >>

BizReport | Research archives August 19, 2008

IAB video ad standards success

New research has revealed the positive impact that recently introduced Interactive Advertising Bureau video ad format standards have had on click-through rates, at least when it comes to male-oriented communities. ... >>

BizReport | Viral Marketing August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads;... >>

BizReport | Advertising archives August 04, 2008

IAB proposes video ad serving template

The Interactive Advertising Bureau (USA) has put forward a proposal that it says will standardize video ad serving communications to enable digital ad servers and digital video players to speak the same language.... >>

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