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BizReport | Research archives August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35%... >>

BizReport | Research archives July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer... >>

BizReport | Research archives July 09, 2009

Study: Online video hits critical mass

Its official: online video has arrived for nearly the entire world population. According to a new study by Frank N. Magid Associates, commissioned by MetaCafe, 77% of US Internet consumers are watching online video clips with 43% watching weekly. In... >>

BizReport | Advertising archives July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of... >>

BizReport | Advertising archives June 25, 2009

DoubleClick: Video pushes purchasing plans

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads. ... >>

BizReport | Advertising archives June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as... >>

BizReport | Research archives June 15, 2009

Nielsen: Older consumers like longer video clips

New research out from Nielsen Online could change the way marketers and content providers distribute video to consumers. According to the report older consumers like longer video content. Prior reports have shown that shorter content is the preferred type, but... >>

BizReport | Advertising archives June 05, 2009

Record number of video views in April

YouTube viewing is up and that can only mean one thing - overall online video viewership is up, too. According to the latest numbers from metrics firm comScore, Americans watched nearly 17 billion video clips in April.... >>

BizReport | Advertising archives May 29, 2009

Is online video going primetime?

If you're not already using online video, you could be missing the boat. That, according to Lightspeed Research, whose new report finds that there is no better time to begin a video campaign than right now. The report is part... >>

BizReport | Advertising archives May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll... >>

BizReport | Blogs & Content archives May 07, 2009

Study: Web-to-TV could reach $3 billion in revenue

Consumers in the know are already turning to online video. Very soon, most consumers will be logging on to the Internet to watch their favorite programs and that could drive up to $3 billion in revenue for Web-to-TV streaming services... >>

BizReport | Viral Marketing May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these... >>

BizReport | Viral Marketing May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is... >>

BizReport | Research archives April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.... >>

BizReport | Blogs & Content archives April 23, 2009

Report: Engagement deepens with social, video content

No one can argue that the Internet hasn't changed over the past fifteen or so years, but some would say that not much has changed since the turn of the century. A new report from Nielsen disputes that, finding that... >>

BizReport | Advertising archives April 22, 2009

comScore: Canada has most online video viewers

Marketers looking for the best audience for that next online video campaign should look North. According to a new report from metrics firm comScore Canada is the global leader for time spent watching online video. The report found that Canadian... >>

BizReport | Advertising archives April 22, 2009

Study: TV viewers multitask online

If you're still advertising on television only this study could be a wake-up call. According to new research from Integrated Media Measurement, Inc. viewers who watch Primetime television are going online during the same time period. This overlapping has the... >>

BizReport | Viral Marketing April 21, 2009

Study: Television still tops with consumers

Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE)... >>

BizReport | Viral Marketing April 16, 2009

VideoEgg launches ad format for blogs

Video advertising network VideoEgg has launched a new ad format, created specifically for in blog advertising. The ad unit appears as a permanent strip across the top or bottom of the computer screen as readers scroll a blog page. The... >>

BizReport | Viral Marketing April 02, 2009

One more reason to target online video viewers

If you need one more reason to begin targeting online video viewers this could be it: according to a recent comScore Video Metrix report online video viewers are now watching an average of five hours of content each month. With... >>

BizReport | Viral Marketing March 20, 2009

Ipsos: Consumers want video to be free

With more and more consumers logging on to the Internet to share and stream video clips marketers are following suit. However a recent report from Ipsos MediaCT's MOTION program indicates that while advertising may be acceptable, consumers are not in... >>

BizReport | Viral Marketing March 16, 2009

Innovid launches in-video ad platform

A new online advertising platform could help publishers better monetize their online video content and give marketers an engaged audience to boot. Innovid offers pre-, mid-, post-roll ads which can be repurposed from a company's existing television ad formats.... >>

BizReport | Research archives March 05, 2009

comScore: Video viewing increases 15%

Think online video is a passing fad to be avoided in favor of more long-lasting advertising mediums? Think again. According to a new comScore report video viewing increased 15% from December 2008 to January 2009. ... >>

BizReport | Viral Marketing February 26, 2009

Want more from TV? Try online video

A new report from Utarget.Fox indicates that television ad campaign returns can be lengthened by including online video in the campaign. Mediacom Communications, a UK-based cable operator, partners with Utarget.Fox for the results. Researchers found that the combination of online... >>

BizReport | Viral Marketing February 23, 2009

Eyewonder, Collective Media partner for in-stream ad formats

Digital advertising technology company Eyewonder has chosen online advertising network and technology provider Collective Media to fuel brand advertisers' needs for quality video ad inventory and campaigns. Through the partnership online marketers will have access to a first: an end-to-end... >>

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