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BizReport | Advertising archives November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests... >>

BizReport | Advertising archives November 12, 2009

YouTube to test "skip" buttons in pre-roll ads

Much study predicts online video to be a key ad vehicle in the coming years, but the race is still on to find the "perfect storm" that will bolster the revenues of struggling video sites, including even the largest, YouTube.... >>

BizReport | Advertising archives November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just... >>

BizReport | Advertising archives October 30, 2009

Komli, Artivision partner to provide video content

Advertisers in India will benefit by a new partnership between digital ad-tech company Komli and video ad consultants Artivision. The partnership will help these marketers create and monetize online video content, a hotbed of activity with Indian consumers. Komli will... >>

BizReport | Advertising archives October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising archives October 15, 2009

SpotMixer partners with cable providers to give businesses video solutions

Attention local businesses: if you've been looking for an economical way to move into online marketing, a new partnership between video ad solution SpotMixer and cable providers Comcast and TimeWarner could be the solution. The partnership gives local businesses the... >>

BizReport | Advertising archives October 14, 2009

Nielsen: Video viewing up nearly 25%

There is no time like the present to stop thinking about video advertising and jump into the fray. According to a new report from Nielsen Online, the time spent with online video, per viewer, increased 25% from September 2008 through... >>

BizReport | Advertising archives October 09, 2009

MTV, InsightExpress find subtlety works on consumers

If you think your next online campaign needs to be flashy, noisy and aggressive, think again. A new report from MTV Networks and InsightExpress finds that consumers are more likely to react and engage to lighter, softer ads than to... >>

BizReport | Advertising archives October 06, 2009

Another quarter, another decline in ad revenues

New data from the Interactive Advertising Bureau and PricewaterhouseCoopers shows that U.S. Internet advertising hasn't escaped unscathed from recent economic difficulties.... >>

BizReport | Social Marketing September 30, 2009

Lotame: Social consumers interact more with video

Social consumers may be expressing demand for different types of advertising by not clicking. According to a new report from Lotame, social consumers are less apt to click on banner ads than consumers outside of the social space.... >>

BizReport | Advertising archives September 29, 2009

"Dead spots" identified by new video ad overlay solution

The quest to find the best ad format for video advertising continues with a new ad overlay offering that utilizes "dead spots" in online video content to complement content rather than intrude upon it. ... >>

BizReport | Research archives September 29, 2009

comScore: Googlers view 10 billion videos in August

When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube)... >>

BizReport | Advertising archives September 23, 2009

Panache launches Ad IQ for video publishers

Online video advertising may get a boost from a new offering from Panache. Called Ad IQ, the platform helps online video publishers push advertising ROI by offering deeper metrics.... >>

BizReport | Advertising archives September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local... >>

BizReport | Advertising archives September 09, 2009

eXelate adds video ad networks to exchange

Want more from that next online video campaign? The right targeting could be a huge benefit for brand marketers in the video space and a new program from eXelate could be the key. eXelate has launched a new 'Access +... >>

BizReport | Mobile Marketing September 03, 2009

Knowledge Networks: Mobile video skyrockets

When it comes to video, mobility may be the key for marketers. According to a new report from Knowledge Networks, video enabled mobile technology has skyrocketed over the past three years among nearly all age groups. Mobile phones, laptop computers... >>

BizReport | Advertising archives September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create... >>

BizReport | Advertising archives August 27, 2009

MTV video player pushes contextually relevant ads

A new video ad offering from MTV Networks could have a bright future with advertisers and consumers alive. Called "The Scrubber" the new custom video player inserts ad content throughout the course of the program being viewed, leading to a... >>

BizReport | Advertising archives August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers.... >>

BizReport | Research archives August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion... >>

BizReport | Advertising archives August 19, 2009

Study: Mobile consumers want info now

When it comes to the Internet, it should come as no surprise to both marketers and publishers that consumers want information as quickly as possible. What is surprising is how much more quickly mobile consumers want news and information. A... >>

BizReport | Research archives August 18, 2009

comScore: Video surges as major news stories break

For perhaps the first time, a link has been seen between news headlines and online video viewing. comScore researchers found in June that major and breaking news headlines drove a surge in video viewing as more than 157 million viewers... >>

BizReport | Advertising archives August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the... >>

BizReport | Research archives August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35%... >>

BizReport | Research archives July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer... >>

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