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BizReport | Advertising March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Research March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Blogs & Content March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for... >>

BizReport | Advertising March 05, 2010

New SmartStitial ad unit released

There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message.... >>

BizReport | Advertising March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>

BizReport | Advertising February 23, 2010

Top 3 Tips to Improve Ad Engagement

When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world,... >>

BizReport | Advertising February 22, 2010

Adap.tv launches video ad marketplace

Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video... >>

BizReport | Advertising February 19, 2010

Pre-roll ads still causing consumers to click away from video

Two recent studies show that online video viewers are becoming increasingly intolerant with perhaps the most dominant form of video ad formats - the pre-roll. ... >>

BizReport | Advertising February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>

BizReport | Research February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

BizReport | Research January 14, 2010

In-Stat: Advanced video ads to reach $5 billion

Between video on demand (VOD) and online video, marketers can expect another surge in video advertising. Advanced video advertising is predicted to grow to about $5 billion by 2013 according to In-Stat; a hefty jump that marketers should be ready... >>

BizReport | Viral Marketing January 13, 2010

Online video viewing up 13% for December

One more reason to invest in online video advertising: online video viewing continues to grow at the consumer base. According to the latest research from Nielsen, consumers spent 13% more time viewing video clips in December (Year over Year), a... >>

BizReport | Advertising January 06, 2010

Tremor Media intro's several new video ad formats

Tremor Media has introduced several new ad products that will vastly improve the current format choices available for marketers wishing to maximize the impact of their advertising in video content. ... >>

BizReport | Advertising December 21, 2009

Forecast: Video to become dominant in 2010

Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast Vice President of Marketing Bryan Hjelm believes... >>

BizReport | Blogs & Content December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or... >>

BizReport | Advertising December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Research December 01, 2009

Report: Hulu's time may have come

Although YouTube/Google sites continue to rule the online video universe, several smaller video hubs are making strides and catching the attention of more consumers. Among the fastest growing video sites is Hulu which delivered a record 856 million video views... >>

BizReport | Advertising November 24, 2009

Kaltura, Artivision partner for optimized video

Looking for more from online video seems to be a growing epidemic in the video space. Marketers like rich video but many still aren't seeing the results they want, likely because the videos aren't being optimized properly. A new partnership... >>

BizReport | Advertising November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>

BizReport | Advertising November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests... >>

BizReport | Advertising November 12, 2009

YouTube to test "skip" buttons in pre-roll ads

Much study predicts online video to be a key ad vehicle in the coming years, but the race is still on to find the "perfect storm" that will bolster the revenues of struggling video sites, including even the largest, YouTube.... >>

BizReport | Advertising November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just... >>

BizReport | Advertising October 30, 2009

Komli, Artivision partner to provide video content

Advertisers in India will benefit by a new partnership between digital ad-tech company Komli and video ad consultants Artivision. The partnership will help these marketers create and monetize online video content, a hotbed of activity with Indian consumers. Komli will... >>

BizReport | Advertising October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

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