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BizReport | Advertising archives May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>

BizReport | Advertising archives May 04, 2010

Mpire partnerships add transparency to video, display and DSP space

Ad verification hub Mpire has partnered with three large hubs to ensure more transparency in the online marketplace. Beginning this week, they are partnering with video network Digital Broadcasting Group, display ad network Dedicated Media and demand-side platform (DSP) XA.net... >>

BizReport | Advertising archives April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>

BizReport | Viral Marketing April 12, 2010

Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>

BizReport | Advertising archives April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising archives March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Research archives March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Research archives March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Blogs & Content archives March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for... >>

BizReport | Advertising archives March 05, 2010

New SmartStitial ad unit released

There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message.... >>

BizReport | Advertising archives March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>

BizReport | Advertising archives February 23, 2010

Top 3 Tips to Improve Ad Engagement

When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world,... >>

BizReport | Advertising archives February 22, 2010

Adap.tv launches video ad marketplace

Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video... >>

BizReport | Advertising archives February 19, 2010

Pre-roll ads still causing consumers to click away from video

Two recent studies show that online video viewers are becoming increasingly intolerant with perhaps the most dominant form of video ad formats - the pre-roll. ... >>

BizReport | Advertising archives February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>

BizReport | Research archives February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

BizReport | Research archives January 14, 2010

In-Stat: Advanced video ads to reach $5 billion

Between video on demand (VOD) and online video, marketers can expect another surge in video advertising. Advanced video advertising is predicted to grow to about $5 billion by 2013 according to In-Stat; a hefty jump that marketers should be ready... >>

BizReport | Viral Marketing January 13, 2010

Online video viewing up 13% for December

One more reason to invest in online video advertising: online video viewing continues to grow at the consumer base. According to the latest research from Nielsen, consumers spent 13% more time viewing video clips in December (Year over Year), a... >>

BizReport | Advertising archives January 06, 2010

Tremor Media intro's several new video ad formats

Tremor Media has introduced several new ad products that will vastly improve the current format choices available for marketers wishing to maximize the impact of their advertising in video content. ... >>

BizReport | Advertising archives December 21, 2009

Forecast: Video to become dominant in 2010

Online video made greater inroads into the online advertising marketplace in 2009 but according to one industry expert 2010 could be the year that video becomes a dominant force in online advertising. Unicast Vice President of Marketing Bryan Hjelm believes... >>

BizReport | Blogs & Content archives December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or... >>

BizReport | Advertising archives December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Research archives December 01, 2009

Report: Hulu's time may have come

Although YouTube/Google sites continue to rule the online video universe, several smaller video hubs are making strides and catching the attention of more consumers. Among the fastest growing video sites is Hulu which delivered a record 856 million video views... >>

BizReport | Advertising archives November 24, 2009

Kaltura, Artivision partner for optimized video

Looking for more from online video seems to be a growing epidemic in the video space. Marketers like rich video but many still aren't seeing the results they want, likely because the videos aren't being optimized properly. A new partnership... >>

BizReport | Advertising archives November 20, 2009

Eyeblaster: Video ads don't perform well in social environments

While Nielsen Online recently released data showing that time spent watching videos on social networks has risen almost 100% in the year to October, 2009, Eyeblaster has shown that social environments aren't necessarily the best for video advertising. ... >>

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