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BizReport | Blogs & Content archives November 17, 2010
RealGravity launch gives video distribution control to smaller brands
A new video release may give smaller brands and publishers better access into the fray. Called RealGravity, the solution launched this month, giving video publishers, creators and advertisers access to enterprise-class video publishing tools for free; users can also optimize... >>
BizReport | Viral Marketing November 04, 2010
Using only video, new product launch shows success
Still wondering if video really works as a viable ad format? A recent product launch says it definitely is. Recently YuMe, ScanScout and BBE joined forces for a new product launch called HoodieBuddie - a hoodie with washable headphones included.... >>
BizReport | Blogs & Content archives October 25, 2010
Report: Online originals more engaging than TV
A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice... >>
BizReport | Advertising archives October 19, 2010
Study: 56 million Americans are 'off grid'
When it comes to video content, most brands believe television is the place to be. A new study finds that television may still reign supreme - for now - but that the online space is quickly heating up. The study... >>
BizReport | Advertising archives October 18, 2010
BBE becomes ASq certified, sees encouraging results
When the ASq video platform was rolled out several months ago many marketers liked the new options but wondered if the results would be a true improvement over past campaigns. BBE, the first video advertising network to be certified for... >>
BizReport | Advertising archives October 12, 2010
Mixpo expands targeting, sequencing options
New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>
BizReport | Viral Marketing October 01, 2010
Netmining ads audience targeting to video ads
Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>
BizReport | Research archives September 15, 2010
Brightcove: Facebook, Twitter pushing more video traffic
Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according... >>
BizReport | Advertising archives September 03, 2010
Video format adds choice to video ads
The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>
BizReport | Advertising archives August 25, 2010
New ad units increase time-spent with Ford brand
A few results have been released by PointRoll, which powered Ford's recent rich media ad campaign. The takeaway? Consumers who saw the expanding and non-expanding video advertising units spent about 40% more time with the ads than traditional industry benchmarks.... >>
BizReport | Advertising archives August 18, 2010
AdGent release ups engagement through pre-stitial ads
This week global media brand AdGent 007 is launching a new video advertising network. Why is this news when there are many video ad networks already in place? The platform includes a full screen video player which is said to... >>
BizReport | Blogs & Content archives August 17, 2010
comScore: Viewers watched 14 hours of video in July
Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>
BizReport | Advertising archives August 13, 2010
Major online video properties show viewers respect
Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>
BizReport | Research archives August 11, 2010
New TV series auditioning advertisers, not actors
It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>
BizReport | Advertising archives August 10, 2010
BrightRoll, Magnetic partner for retargeted video ads
Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>
BizReport | Viral Marketing August 04, 2010
How a video hosting service can improve your vid-reach
Video is a strange and mysterious - although coveted - beast for most online marketers. Many want video, but they aren't certain how to create, host and distribute quality video content without other advertising areas suffering. Although a video hosting... >>
BizReport | Viral Marketing July 27, 2010
Nielsen: Online, TV exposure ups awareness, actions
In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>
BizReport | Advertising archives July 19, 2010
comScore: Hulu has more ad views than YouTube
YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>
BizReport | Advertising archives June 30, 2010
YouTube pre-roll ad "skip button" test a success, launching soon
If you're producing or using online video ads then you better make sure they're engaging. Google's testing of a "skip" button in pre-roll ads has been a success and plans are afoot to roll out the format later this year.... >>
BizReport | Research archives June 30, 2010
Study: Consumers spending more online time in entertainment
It is no secret that the general public likes to be entertained, but it may surprise some to realize just how much online time is spent in the 'Entertainment' realm. According to a new study from Metacafe and Frank N.... >>
BizReport | Blogs & Content archives June 24, 2010
YuMe ups level of brand security in video space
With the popularity of social networks, user-generated content sites and the sheer amount of content available on the web, brand security has become increasingly important. It is relatively simple to know what to expect from an ad placed next to... >>
BizReport | Research archives June 22, 2010
Online video: not just for UGC fans anymore
Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer... >>
BizReport | Advertising archives June 18, 2010
Facebook's top performing video ads reward gamers
After analyzing a variety of major video advertising campaigns from top brands, video ad network Tubemogul found some of the most engaged online viewers to be from a source not primarily associated with video content - Facebook.... >>
BizReport | Blogs & Content archives June 18, 2010
FIFA World Cup underscores video's untapped potential
For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>
BizReport | Research archives June 10, 2010
Study: Marketers can lengthen video ads
The theory that video ads must be 15 seconds or less may be flawed. According to a recent TubeMogul study, longer ads are more engaging for consumers, at least for stand-alone ads. Stand-alone video ads are usually a complete branded... >>
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