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BizReport : Tags : Tag Results
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BizReport | Research June 07, 2007
Longer video ads more effective, finds study
Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>
BizReport | Advertising March 27, 2007
Doritos ad campaign draws millions
Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million... >>
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