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BizReport | Research June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>

BizReport | Advertising March 27, 2007

Doritos ad campaign draws millions

Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million... >>

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