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BizReport | Viral Marketing December 27, 2007
ChoiceStream: Users aren't watching television only
Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative... >>
BizReport | Research archives November 18, 2007
Video ads go from novel to annoying
Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups.... >>
BizReport | Research archives June 07, 2007
Longer video ads more effective, finds study
Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>
BizReport | Advertising archives March 27, 2007
Doritos ad campaign draws millions
Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million... >>
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