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Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral... >>
Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the... >>
New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008.... >>
One of the newest addition to the online marketing world is also one of the toughest to understand. Although consumers are logging on to watch online video in droves, marketers aren't seeing a huge return on their investment. Here are... >>
All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75... >>
To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is... >>
If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video... >>
Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats.... >>
As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing.... >>
The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo.... >>
As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results.... >>
Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative... >>
Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups.... >>
Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>
Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million... >>
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