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BizReport | Advertising October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local... >>

BizReport | Advertising September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create... >>

BizReport | Research August 11, 2009

33% of online videos shared by consumers

Here is one more reason to invest in online video: according to a new study from Yahoo, Interpret LLC, Warner Bros. Media Research, Havas Digital and Omnicom's PHD one-third of all online videos are shared by consumers. Researchers also found... >>

BizReport | Advertising August 11, 2009

Teracent launches video ad optimization platform

A new platform from Teracent Corporation could give marketers a leg up in video advertising. The platform gives agencies and brand marketers the ability to optimize video ads for relevancy. The platform further reduces the costs associated with video advertising... >>

BizReport | Advertising August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the... >>

BizReport | Research July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer... >>

BizReport | Advertising July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of... >>

BizReport | Advertising June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance... >>

BizReport | Advertising June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player.... >>

BizReport | Advertising May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network Tween.com to the portfolio, giving... >>

BizReport | Viral Marketing February 04, 2009

Jivox launches affiliate video program

Online video advertising hub Jivox has announced plans for a video advertising affiliate program. The platform will give marketers using Jivox the ability to approach video advertising from three directions: as publishers, as an agency partner and as a referral... >>

BizReport | Viral Marketing February 04, 2009

Video ads are next for RockYou's widgets

Social application hub RockYou has added video ad formats to their widget network; the ads can be launches across social networks such as MySpace and Facebook. The ads can be served across the spectrum of social networks without customizing the... >>

BizReport | Advertising January 19, 2009

BrightRoll: Video ad rates fell in Q4 2008

New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008.... >>

BizReport | Viral Marketing December 15, 2008

How to get the most from video advertising

One of the newest addition to the online marketing world is also one of the toughest to understand. Although consumers are logging on to watch online video in droves, marketers aren't seeing a huge return on their investment. Here are... >>

BizReport | Viral Marketing November 17, 2008

Short-form video revenue set to skyrocket

All video is not the same, at least not to consumers. According to a new report from Gartner, Inc. short-form, professionally produced video clips will show growth of 600% in 2008. Revenue for these clips is set to reach $75... >>

BizReport | Advertising October 03, 2008

Are your video ads hot or not?

To find the most popular part of a book you simply let it fall open and it will part on the most-read page. But what can you do to discover which part of your online video or video ad is... >>

BizReport | Viral Marketing July 18, 2008

WebTrends launches video tracking software

If you want to know who is watching your online videos and when, check out a new product from WebTrends. The platform allows users to track visitor patterns and trends to give marketers real time information for their online video... >>

BizReport | Advertising April 22, 2008

Tremor Media launches new video suite

Advertisers now have more options when it comes to video advertising. Last week, Tremor Media announced plans for a new video platform that will offer marketers in-stream and overlay in addition to other video formats.... >>

BizReport | Viral Marketing April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing.... >>

BizReport | Advertising March 06, 2008

Yahoo intro's new video ad formats

The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo.... >>

BizReport | Search Marketing February 19, 2008

Google serves up video ads with search results

As part of Google’s Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results.... >>

BizReport | Viral Marketing December 27, 2007

ChoiceStream: Users aren't watching television only

Television isn't the only game in town. At least not any longer. According to The ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video, users are still watching television programming but more and more are turning to alternative... >>

BizReport | Research November 18, 2007

Video ads go from novel to annoying

Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups.... >>

BizReport | Research June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association.... >>

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