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BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>

BizReport | Advertising November 02, 2010

BrightRoll: Video ads outpacing other online categories

New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning... >>

BizReport | Advertising October 08, 2010

AdBrite adds video to exchange

Video consumption continues to grow among consumers around the globe, with estimates that in the US nearly 85% of consumers have now watching video online. With the number of video consumers growing, marketers are pushing into the arena as well.... >>

BizReport | Advertising September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Social Marketing July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>

BizReport | Viral Marketing July 29, 2010

BBE's VINDICO accredited by MRC

BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>

BizReport | Advertising May 31, 2010

Inside INdiana Business taps Cantaloupe for video experience

Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. ... >>

BizReport | Advertising April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>

BizReport | Advertising April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising December 23, 2009

Tribal Fusion launches overlay ads for online video

A more engaged consumer could be just a video clip away. A new advertising suite of tools from digital marketing company Tribal Fusion offers overlay video advertising units said to push 100% consumer engagement. The ad units are available in... >>

BizReport | Research December 22, 2009

Kids, not adults, click video ads

Video campaigns may be missing the mark advertisers set for them because of the audience that is - and is not - clicking those pre-roll ads. According to a recent report from video ad network YuMe, the highest click through... >>

BizReport | Advertising October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local... >>

BizReport | Advertising September 01, 2009

SpotMixer offers video ad creation for AdWords advertisers

Video marketers have one more way to attract attention through Google's AdWords platform. A partnership between SpotMixer and Google will place SpotMixer's video creation technology in Google's In-Stream Video Ads through AdWords. This gives marketers the ability to quickly create... >>

BizReport | Research August 11, 2009

33% of online videos shared by consumers

Here is one more reason to invest in online video: according to a new study from Yahoo, Interpret LLC, Warner Bros. Media Research, Havas Digital and Omnicom's PHD one-third of all online videos are shared by consumers. Researchers also found... >>

BizReport | Advertising August 11, 2009

Teracent launches video ad optimization platform

A new platform from Teracent Corporation could give marketers a leg up in video advertising. The platform gives agencies and brand marketers the ability to optimize video ads for relevancy. The platform further reduces the costs associated with video advertising... >>

BizReport | Advertising August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the... >>

BizReport | Research July 16, 2009

Nielsen: Online video sees 34% increase

When it comes to video, the audience is eating it up. According to new research from The Nielsen Company, year on year online video streams increased by 34%. The report finds that unique viewers, total video streams, streams per viewer... >>

BizReport | Advertising July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of... >>

BizReport | Advertising June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance... >>

BizReport | Advertising June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player.... >>

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