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BizReport | Social Marketing April 18, 2011

Virtual currency drawing in more viewers

Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>

BizReport | Internet April 15, 2011

Where are people viewing the most video ads?

According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>

BizReport | Advertising April 01, 2011

BrightRoll, Innovid partner for pre-roll units

A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>

BizReport | Advertising March 23, 2011

Videobox platform turns display into video

A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>

BizReport | Research February 22, 2011

Brightroll pledges more research for video

More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>

BizReport | Research February 04, 2011

Forecast: Changes to TV screens may be good for advertisers

Changes are coming to your television screens, and those changes may just change the game - again - for advertisers. A new forecast from IMS Research finds that television screens change to become more green and add connectivity features. That,... >>

BizReport | Advertising January 19, 2011

AdGenesis, Parade Magazine partner for opt-in ad service

A new partnership between AdGenesis and Parade Magazine will put consumers in the driver's seat - at least where advertising is concerned. The agreement will see Parade integrate AdGenesis' opt-in advertising technology so that consumers have more control over the... >>

BizReport | Advertising January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Advertising January 07, 2011

How creative can you get with video ads?

Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>

BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 08, 2010

Study: More users completing video ads

When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>

BizReport | Advertising November 02, 2010

BrightRoll: Video ads outpacing other online categories

New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning... >>

BizReport | Advertising October 08, 2010

AdBrite adds video to exchange

Video consumption continues to grow among consumers around the globe, with estimates that in the US nearly 85% of consumers have now watching video online. With the number of video consumers growing, marketers are pushing into the arena as well.... >>

BizReport | Advertising September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Social Marketing July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>

BizReport | Viral Marketing July 29, 2010

BBE's VINDICO accredited by MRC

BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>

BizReport | Advertising May 31, 2010

Inside INdiana Business taps Cantaloupe for video experience

Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. ... >>

BizReport | Advertising April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>

BizReport | Advertising April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising December 23, 2009

Tribal Fusion launches overlay ads for online video

A more engaged consumer could be just a video clip away. A new advertising suite of tools from digital marketing company Tribal Fusion offers overlay video advertising units said to push 100% consumer engagement. The ad units are available in... >>

BizReport | Research December 22, 2009

Kids, not adults, click video ads

Video campaigns may be missing the mark advertisers set for them because of the audience that is - and is not - clicking those pre-roll ads. According to a recent report from video ad network YuMe, the highest click through... >>

BizReport | Advertising October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

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