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Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>
According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>
A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>
A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>
More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>
Changes are coming to your television screens, and those changes may just change the game - again - for advertisers. A new forecast from IMS Research finds that television screens change to become more green and add connectivity features. That,... >>
A new partnership between AdGenesis and Parade Magazine will put consumers in the driver's seat - at least where advertising is concerned. The agreement will see Parade integrate AdGenesis' opt-in advertising technology so that consumers have more control over the... >>
Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>
Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>
As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>
When it comes to video advertising, many brands are leery because they believe consumers don't complete the ads. A new report from video ad tech company YuMe may put those fears to rest. Researchers from the hub have found that... >>
New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning... >>
Video consumption continues to grow among consumers around the globe, with estimates that in the US nearly 85% of consumers have now watching video online. With the number of video consumers growing, marketers are pushing into the arena as well.... >>
The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. ... >>
The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>
The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>
BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>
Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. ... >>
The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>
The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand... >>
When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>
The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>
A more engaged consumer could be just a video clip away. A new advertising suite of tools from digital marketing company Tribal Fusion offers overlay video advertising units said to push 100% consumer engagement. The ad units are available in... >>
Video campaigns may be missing the mark advertisers set for them because of the audience that is - and is not - clicking those pre-roll ads. According to a recent report from video ad network YuMe, the highest click through... >>
When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>
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