News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
119 Tag Results
25 result(s) displayed (51 - 75):
Pre-roll is the king of video advertising and has been for some time; new ad unit releases from YuMe won't change the fact that most advertisers use pre-roll, but may change how pre-roll units are used within the video space.... >>
Interruptions may be not be quite the, uh, interruption these days. First data from KN Dimestore and Vizu found that inserting questionaires into ads could increase engagement; now new data from blurbIQ finds that inserting questions and surveys into video... >>
Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange... >>
As online video seeps more deeply into the general consciousness, marketers are looking for more ways to utilize video ad options. According to one expert, the time is now for brands to be experimenting with and developing a video presence.... >>
New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>
Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>
A new solution from Mixpo, called SmartVideo, may help brands better traverse the video space. The platform allows users to create and launch video campaigns across screens (mobile, computer, tablet) and in any advertising format. The ads are also tailored... >>
As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways... >>
Looking to make your mark with video? Or want to get a little more from rich media and display options? Two releases may help - one with a real time pricing option and another which will connect local and small... >>
With ecommerce on a record-setting pace do merchants still need to offer consumers more than a good deal? Of course. Today's consumer wants content as well as a good deal. Video is a more recent addition to many merchant's advertising... >>
Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>
Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>
When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>
Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>
During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>
Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>
For the fifth straight month, video advertising formats are performing near the top of the advertising list. According to new numbers from Unicast the first quarter of 2011 found in-stream video the top ad format with high interaction rates and... >>
One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.... >>
Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands... >>
Virtual currency isn't just for gamers any longer. New data from Jun Group indicates that video viewers are also interested in virtual currency. According to their report on incentivized social video, virtual currency is pushing consumers to watch more video... >>
According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>
A new partnership between online video ad platform BrightRoll and in-stream ad provider Innovid may put a new face on pre-roll video units. Through the partnership, new interactive pre-roll units will be offered throughout BrightRoll's network, as well as the... >>
A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>
More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>
Changes are coming to your television screens, and those changes may just change the game - again - for advertisers. A new forecast from IMS Research finds that television screens change to become more green and add connectivity features. That,... >>
- Report reveals men's emerging role in household supermarket shopping chore
- How data will impact businesses in 2014
- Report: Social pushing coupon search, use
- Platforms enhance mobile experience
- Few marketers plan for social media negativity
- Report highlights mobile's role in hotel customer experience
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....