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BizReport | Advertising archives March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.... >>

BizReport | Advertising archives January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Advertising archives November 06, 2014

Ad Roundup: Video, programmatic and social solutions launch

Three new solutions to the online space are geared toward helping brands better connect through social and video channels or to better control costs through programmatic buying. Here are the details:... >>

BizReport | Advertising archives September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend... >>

BizReport | Advertising archives August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Advertising archives August 05, 2014

96% of UK advertisers purchased video ads the same way they buy TV ads

Video advertising platform Videology has released Q2 2014 findings on the U.K.'s video advertising market. The analysis reveals almost all online video advertisers are now buying ads as they would TV ads. ... >>

BizReport | Blogs & Content archives June 23, 2014

Survey: Most would cancel cable to for online video options

A new survey from Adroit Digital sheds light on what video viewers want in their content - from ad content to how much content they're watching online. According to the report nearly half believe 15 second ads are optimal and... >>

BizReport | Blogs & Content archives March 31, 2014

How mobile is pushing video

Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. ... >>

BizReport | Blogs & Content archives March 11, 2014

Report: Millennials spending more time with UGC

In January comScore reports more than 183 million Americans tuned in to nearly 49 billion video clips online; a staggering 26.9 billion of those views were for video ads. But it isn't only professionally produced advertising or even movie trailers... >>

BizReport | Internet December 20, 2013

comScore video rankings records surge in video ads

Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data.... >>

BizReport | Advertising archives November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>

BizReport | Advertising archives August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Advertising archives May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

BizReport | Advertising archives May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space.... >>

BizReport | Advertising archives May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers.... >>

BizReport | Advertising archives April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's... >>

BizReport | Advertising archives April 10, 2013

Celtra study reveals mobile video ads have almost 50% completion rate

Research by Celtra into mobile rich media ads found that video is not only the most popular ad feature but also attracts completion rates of almost 50%. ... >>

BizReport | Blogs & Content archives March 22, 2013

Brand safety focus of YuMe update

This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>

BizReport | Mobile Marketing March 13, 2013

AdColony: Interest in mobile video high among Fortune 500 brands

There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End... >>

BizReport | Advertising archives February 27, 2013

IAB announces winners of new video ad format competition

New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders... >>

BizReport | Advertising archives January 22, 2013

Video ads: Research reveals the ingredients for an ad viewers want to watch

New experimental research from Harvard Business School Assistant Professor Thales S. Teixeira could turn online video ad creative on its head. It found that, in a world where ads can usually be skipped or ignored, the traditional surprise, or punch-line... >>

BizReport | Advertising archives January 18, 2013

YuMe, SponsorPay, SiteScout moves to ease marketers burdens

What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>

BizReport | Advertising archives January 16, 2013

11.3 billion video ads viewed in December 2012

Over half of the U.S. population saw a video ad in December, 2012, with an average of 70 ads seen by each user, according to comScore's latest data.... >>

BizReport | Advertising archives January 14, 2013

New platform to focus on business related media

There's a place for business professionals to reach their target ad bases; from International Business Times, the IBT Media platform hosts content resources including Bizu.TV and other vertical websites.... >>

BizReport | Advertising archives January 09, 2013

New ad unit to create more immersive TV experience

With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>

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