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BizReport | Advertising August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Social Marketing July 04, 2012

Unmetric offers social benchmarking tool for YouTubers

Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring... >>

BizReport | Advertising June 29, 2012

Online video engaging, but is advertising?

New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas.... >>

BizReport | Blogs & Content June 26, 2012

Nearly 6 hours spent with video content finds Nielsen

For the first time Nielsen is reporting how consumers are engaging with video content on the web; as of May 2012 their research shows more than 160 million unique viewers (US) watched nearly six hours of content. Much of that... >>

BizReport | Blogs & Content June 22, 2012

Study: Video views via tablet, phone increase but via computer down

US viewers are not only paying to watch some content, but they're spending more time with paid content than ever before - especially via smart device - finds new data out from J.D. Power and Associates. While paid content views... >>

BizReport | Blogs & Content June 20, 2012

YuMe tool to enhance video ROI

New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>

BizReport | Mobile Marketing June 12, 2012

3 in 4 mobile web surfers pay attention to ads

Mobile ads are grabbing the attention of consumers, according to a new survey by Prosper Mobile Insights. Almost three-quarters of respondents said they pay full attention to ads while surfing the mobile web. ... >>

BizReport | Advertising June 08, 2012

Brightroll: Video advertisers believe digital as important as TV

New data out from Brightroll indicates more video advertisers are seeing the benefits of digital - so much so that more money is being taken from television/cable ad budgets and placed in the digital video space. ... >>

BizReport | Advertising May 18, 2012

Brazilian display market skyrockets to 190 billion impressions

Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. ... >>

BizReport | Research May 11, 2012

AudienceConnect to measure reach, metrics of video ads

A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. ... >>

BizReport | Viral Marketing April 18, 2012

Brands: Should you allow viewers to skip your ads?

Consumers don't want to wait, that is the logic behind new ad technologies that allow consumers to skip video ads. But, according to one industry expert, this 'skipping' may actually be detrimental to brands. So, to skip or not to... >>

BizReport | Blogs & Content April 06, 2012

New offerings could help video ROI just in time for May sweeps

May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>

BizReport | Advertising December 15, 2011

Mixpo release deploys surveys in ads

US consumers are spending more and more time with online video. So much so that Nielsen reports the amount of time spent streaming media is galloping forward while the number of people streaming is merely jogging along. However new releases... >>

BizReport | Blogs & Content December 05, 2011

SAY Media release to profile, target non-TV viewers

A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours -... >>

BizReport | Blogs & Content November 21, 2011

Ooyala: Mobile pushing video growth

The number of people watching online video continue to show steady growth, but a new report from Ooyala indicates mobile and tablet viewing are pushing the most video content. According to the first, quarterly VideoMind Video Index Report tablet viewers... >>

BizReport | Advertising November 09, 2011

Survey: Ad buyers looking to video to increase visibility

Billions of video clips are served to an always-hungry online population each month, bringing more advertisers to the content table with their original content, ads and sponsorships. But that interest in online video isn't turning advertisers off from other ad... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Blogs & Content November 01, 2011

Platform offers new revenue stream

A new release in the online ad space, Stipz.com, may change the way content producers - from bloggers and vloggers to smaller publications - look at content monetization. Rather than utilizing advertising networks, as some video content platforms do, the... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Viral Marketing October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new... >>

BizReport | Advertising October 05, 2011

YuMe releases new video products

Pre-roll is the king of video advertising and has been for some time; new ad unit releases from YuMe won't change the fact that most advertisers use pre-roll, but may change how pre-roll units are used within the video space.... >>

BizReport | Advertising September 30, 2011

Video: Interrupted? Yes, and it increases engagement, too

Interruptions may be not be quite the, uh, interruption these days. First data from KN Dimestore and Vizu found that inserting questionaires into ads could increase engagement; now new data from blurbIQ finds that inserting questions and surveys into video... >>

BizReport | Advertising September 28, 2011

BrightRoll, SpotXchange, Nexage offer RTB ad options

Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange... >>