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BizReport | Advertising June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Advertising May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Blogs & Content January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch... >>

BizReport | Blogs & Content December 08, 2015

Expert: Video to rise in 2016

While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in... >>

BizReport | Advertising November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. ... >>

BizReport | Advertising November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

BizReport | Advertising October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. ... >>

BizReport | Advertising October 21, 2015

Ad Roundup: Enhanced connection tools

Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. ... >>

BizReport | Advertising July 14, 2015

Ad Roundup: Platforms to help control ad costs

In today's advertising roundup: a new option that would enable brands to better control video spending as well as a platform partnership and an ecommerce announcement that underlines the health of etailing. ... >>

BizReport | Advertising May 12, 2015

Google: Are your video ads making an impression?

Player size and ad position both crucial to video ad viewability, according to a new report released by Google. ... >>

BizReport | Advertising April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

BizReport | Advertising March 30, 2015

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.... >>

BizReport | Advertising January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. ... >>

BizReport | Advertising November 06, 2014

Ad Roundup: Video, programmatic and social solutions launch

Three new solutions to the online space are geared toward helping brands better connect through social and video channels or to better control costs through programmatic buying. Here are the details:... >>

BizReport | Advertising September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend... >>

BizReport | Advertising August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. ... >>

BizReport | Advertising August 05, 2014

96% of UK advertisers purchased video ads the same way they buy TV ads

Video advertising platform Videology has released Q2 2014 findings on the U.K.'s video advertising market. The analysis reveals almost all online video advertisers are now buying ads as they would TV ads. ... >>

BizReport | Blogs & Content June 23, 2014

Survey: Most would cancel cable to for online video options

A new survey from Adroit Digital sheds light on what video viewers want in their content - from ad content to how much content they're watching online. According to the report nearly half believe 15 second ads are optimal and... >>

BizReport | Blogs & Content March 31, 2014

How mobile is pushing video

Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. ... >>

BizReport | Blogs & Content March 11, 2014

Report: Millennials spending more time with UGC

In January comScore reports more than 183 million Americans tuned in to nearly 49 billion video clips online; a staggering 26.9 billion of those views were for video ads. But it isn't only professionally produced advertising or even movie trailers... >>

BizReport | Internet December 20, 2013

comScore video rankings records surge in video ads

Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data.... >>

BizReport | Advertising November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>

BizReport | Advertising August 02, 2013

Nielsen's Facebook-commissioned report adds fuel to television-style ad fire

Media reports claim social network behemoth Facebook plans to begin selling television-style ads. Meanwhile, a brand new report released by Nielsen, and commissioned by Facebook, reveals the incremental reach Facebook can add to television networks.... >>

BizReport | Advertising May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television?... >>

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