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BizReport | Mobile Marketing February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. ... >>

BizReport | Advertising archives August 07, 2017

How to get more from your video spend

There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more... >>

BizReport | Advertising archives August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. ... >>

BizReport | Mobile Marketing July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how... >>

BizReport | Social Marketing June 14, 2017

Expert: What Facebook's side-by-side video feature means

Facebook recently changed how video rolls on the social network with a side-by-side feature. While consumers have shown interest in the new feature, it may not be such a great option for businesses. Here's why.... >>

BizReport | Advertising archives May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Social Marketing April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better... >>

BizReport | Advertising archives March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. ... >>

BizReport | Advertising archives March 13, 2017

Thinkbox: 94% of video ads viewed on live television

According to new research from Thinkbox, the marketing body for commercial television in the UK, live television accounts for the major chunk of video ad viewing.... >>

BizReport | Advertising archives January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Advertising archives December 12, 2016

Experts: Video tied to 2017 success

We've given titles to years in the past - the Year of Digital, Year of Mobile, Year of the App - and while 2017 may not be the Year of Video, two experts believe video will become increasingly important to... >>

BizReport | Viral Marketing December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. ... >>

BizReport | Mobile Marketing November 15, 2016

Study finds CPG pushing in-feed mobile video

If CPG brands are any indicator, in-feed video ad units will be the next big thing in the mobile ad space. That's one takeaway from one new report which is showing more than 170% growth (via IAB) over the past... >>

BizReport | Advertising archives June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. ... >>

BizReport | Advertising archives May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>

BizReport | Blogs & Content archives January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch... >>

BizReport | Blogs & Content archives December 08, 2015

Expert: Video to rise in 2016

While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in... >>

BizReport | Advertising archives November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. ... >>

BizReport | Advertising archives November 13, 2015

Expert: How data layering improves programmatic targeting

Programmatic TV is bringing data targeting to new levels for television broadcasters by giving them a new view of audiences that were previously seemingly hidden. Automating the sales process now enables television broadcasters to obtain more audience data than ever... >>

BizReport | Advertising archives October 26, 2015

DISH tests programmatic portal

Satellite provider DISH is bringing programmatic to television buying. They've begun testing a pay-TV first: a programmatic marketplace that goes impression by impression. ... >>

BizReport | Advertising archives October 23, 2015

Mobile Roundup: Mobile Video on the upswing

Mobile video is pushing steadily forward. That's the word from a new AOL report; meanwhile, a new video platform will give brands more mobile options. ... >>

BizReport | Advertising archives October 21, 2015

Ad Roundup: Enhanced connection tools

Two new ad releases this week should give consumers better context and relevance to the ads served to them. Details in today's ad roundup. ... >>

BizReport | Advertising archives July 14, 2015

Ad Roundup: Platforms to help control ad costs

In today's advertising roundup: a new option that would enable brands to better control video spending as well as a platform partnership and an ecommerce announcement that underlines the health of etailing. ... >>

BizReport | Advertising archives May 12, 2015

Google: Are your video ads making an impression?

Player size and ad position both crucial to video ad viewability, according to a new report released by Google. ... >>

BizReport | Advertising archives April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. ... >>

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