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BizReport | Blogs & Content November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Mobile Marketing June 04, 2014

FIFA World Cup 2014 multi-screen viewing to increase

The FIFA World Cup kicks off in Brazil next week and the world's eyes will be watching - via multiple digital devices. Marketers and advertisers have a huge opportunity to get their messages in front of millions, and a recent... >>

BizReport | Blogs & Content January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a... >>

BizReport | Research July 12, 2013

Video pushing consumer interest, releases to help brands connect

New data out from Ooyala, covering the first quarter of 2013, indicates that more and more video is pushing through mobile devices. According to the Global Video Index (Q1 2013) the mobile/tablet share of video views increased by 19% through... >>

BizReport | Mobile Marketing February 28, 2013

Time spent watching online video on tablets rose 110% in Q4 2012

The amount of online video viewed on a tablet grew significantly last year, but mobile video viewing overall remains but a small proportion of all time spent watching online video, according to new research released by Ooyala. ... >>

BizReport | Social Marketing October 12, 2011

Study: Social Television on the up

Traditional television viewing may be decreasing thanks to the streaming of shows online as well as an increase in DVRs, but technology is making it easier for people to shift their viewing habits. One interesting finding from NM Incite and... >>

BizReport | Blogs & Content March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Blogs & Content June 30, 2010

Half of Internet users watching online video, more growth expected

A new report by Metacafe and research firm Frank N. Magid Associates illustrates the rise in popularity of online video and its potential for growth in the foreseeable future.... >>

BizReport | Advertising June 18, 2010

Facebook's top performing video ads reward gamers

After analyzing a variety of major video advertising campaigns from top brands, video ad network Tubemogul found some of the most engaged online viewers to be from a source not primarily associated with video content - Facebook.... >>

BizReport | Blogs & Content June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Advertising April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>

BizReport | Blogs & Content February 15, 2010

2010 Olympics offer video marketers a unique opportunity

Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year... >>

BizReport | Trends & Ideas February 08, 2010

comScore reports continued growth in online video market

Online video viewing figures continue to rise significantly month on month and comScore's latest report for December shows Hulu breaking a few of its own records.... >>

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