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BizReport | Advertising archives October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Blogs & Content archives September 07, 2010

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video... >>

BizReport | Research archives August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

BizReport | Research archives March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Advertising archives November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just... >>

BizReport | Research archives August 31, 2009

comScore: Video soars in July

With kids home from school and temperatures blazing it is no wonder that online video saw a big spike in July, but it is interesting at how high that spike went. According to metrics firm comScore, the US online video... >>

BizReport | Research archives August 04, 2009

Study: 90% of younger set watching online video

In the vein of 'everyone is doing it - and so am I', research from Pew's Internet and American Life Project finds that 90% of young adults are watching videos and/or using video sharing websites. The study finds that 35%... >>

BizReport | Advertising archives April 11, 2008

Google is the most popular video source for Europeans

In the UK and Europe, as in most of the connected world, Google ranks at the top for online video viewership. A new report from comScore, which has launched a European version of their video metrix, shows Google sites as... >>

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