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BizReport | Advertising June 19, 2013

U.S.: 41 billion online videos watched in May

New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views.... >>

BizReport | Advertising June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad... >>

BizReport | Social Marketing June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>

BizReport | Mobile Marketing May 23, 2013

Survey: Friends, not search, pushing mobile video

Think mobile search is the best way to spread that new video clip? Think again. According to new data out today from Harris Interactive and Telly, friends are actually pushing more video content than search queries. ... >>

BizReport | Blogs & Content May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are... >>

BizReport | Mobile Marketing May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform.... >>

BizReport | Blogs & Content April 30, 2013

Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only... >>

BizReport | Social Marketing April 16, 2013

Video viewers sharing through social channels

Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>

BizReport | Advertising February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take:... >>

BizReport | Advertising January 17, 2013

Top 3 tips for video ad buys

The video audience has an ever changing face, whether brands are looking at online or offline programming. A new report out from Simulmedia may help some brands better connect with that audience.... >>

BizReport | Blogs & Content January 14, 2013

Brands: How to engage with better video content

Don't look for online-only, video web series to take 2013 by storm. Although, one expert does believe there is room to grow with online video. Instead, brands need to look for ways to offer unique, premium content - perhaps outside... >>

BizReport | Viral Marketing January 11, 2013

How video will change in 2013

In November more than 180 million US adults tuned in to online video, consuming about 40 billion clips and more than 10 billion advertising clips. Those numbers have more brands looking at online video as a way to offer more... >>

BizReport | Viral Marketing December 06, 2012

SundaySky: Online video consumption ahead of TV

Viewers around the globe are tuning in to online content - long-form video, short ad, product demonstrations and the like are gaining in popularity. Data from SundaySky shows online video consumption has surpassed television consumption. What does that mean for... >>

BizReport | Blogs & Content November 20, 2012

Report: Incentivized video ups engagement, awareness, purchasing

Everyone hates pre-roll video ads, right? Yes, actually. Pre-roll units can be interruptive, slow to load and interrupt the viewer's stream of consciousness. New data from Jun Group shows how brands can engage through video without the annoying interruptions. ... >>

BizReport | Advertising November 09, 2012

Report: Why smart TV households hold promise for online brands

The number of people watching television and other video content online continues to grow. More than 40 billion clips were served in September according to comScore. But it isn't just people watching content online - a growing trend is using... >>

BizReport | Advertising November 05, 2012

BrightRoll's SmartView unit offers viewers control

A new video offering from BrightRoll is set up to put the viewer in control of advertising. Called SmartView, it puts the viewer in control by allowing them to choose to watch the video ad or skip the add and... >>

BizReport | Blogs & Content November 02, 2012

Study: Consumers want 'useful' TV apps, websites

While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space,... >>

BizReport | November 01, 2012

Record numbers of online videos viewed in U.S. during September

More video content was viewed online in September than ever before, according to the latest data released from comScore's Video Metrix. ... >>

BizReport | Blogs & Content October 25, 2012

Latin American video trends point to skyrocketing consumption

Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this:... >>

BizReport | October 17, 2012

YouTube launches new audience engagement analytics tool

YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. ... >>

BizReport | Blogs & Content October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new... >>

BizReport | Advertising October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for... >>

BizReport | Blogs & Content September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where... >>

BizReport | Viral Marketing September 26, 2012

YuMe: 76% of video impressions are pre-roll

New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the... >>

BizReport | Advertising September 14, 2012

How Unicorn Media helps monetize video for brands

In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps... >>

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