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BizReport | Blogs & Content archives July 09, 2015
Video Roundup: Platforms to ease video creation, mediation
In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>
BizReport | Blogs & Content archives September 25, 2014
Video Roundup: Video releases underscore importance of content
A slate of new tools have released to the online and mobile spaces this week - two are video tools which could help brands moving into the holiday shopping season.... >>
BizReport | Viral Marketing November 13, 2012
Qumu: Video users want more support
When it comes to viewing online video, slow upload times and skipping content are big problems, especially for professional users. In fact, new data from Qumu finds that 94% of in-app video viewers want more support for video while more... >>
BizReport | October 17, 2012
YouTube launches new audience engagement analytics tool
YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. ... >>
BizReport | Advertising archives September 20, 2012
Nielsen release ties video, demographics, engagement
The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>
BizReport | Blogs & Content archives August 23, 2012
Releases offer ways to engage through video
In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to... >>
BizReport | Social Marketing July 04, 2012
Unmetric offers social benchmarking tool for YouTubers
Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring... >>
BizReport | Blogs & Content archives June 20, 2012
YuMe tool to enhance video ROI
New from YuMe a video marketing tool that should help publishers increase video revenue. Called ACE for Publishers, the video advertising suite helps to streamline video across connected screens, saving publishers time and money as campaigns and clips are launched.... >>
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