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BizReport | Blogs & Content archives January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening... >>

BizReport | Blogs & Content archives August 15, 2014

Top 3 tips to create more engaging video content

Viral videos like Weird Al's 'Tacky' all share the same common traits - originality, humor (often off-beat), and references to popular culture. These elements, when combined in simple and digestible formats, evoke an emotional response from consumers that drives them... >>

BizReport | Viral Marketing December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting... >>

BizReport | Viral Marketing October 14, 2013

Platform crosses platforms to better engage

Video holds a lot of potential for brands - the ability to create unique content and engage through interactive messages are two top points. One platform takes video farther, by delivering video through social networks as well as email and... >>

BizReport | Blogs & Content archives August 21, 2013

How digital video will change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>

BizReport | Viral Marketing January 11, 2013

How video will change in 2013

In November more than 180 million US adults tuned in to online video, consuming about 40 billion clips and more than 10 billion advertising clips. Those numbers have more brands looking at online video as a way to offer more... >>

BizReport | Blogs & Content archives September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where... >>

BizReport | Viral Marketing July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>

BizReport | Blogs & Content archives April 26, 2012

Top 3 tips for improving video engagement

Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad... >>

BizReport | Advertising archives April 19, 2012

Top 3 tips to improve video ads

With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the... >>

BizReport | Research archives December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Viral Marketing May 04, 2009

Are you using video correctly?

More online marketers are turning to online video to engage the sometimes fickle online audience each month. But, are these marketers getting the most from their video campaigns? In many cases no according to Fliqz CEO Benjamin Wayne. Why is... >>

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