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BizReport | Advertising January 31, 2019

Study: For video, sentiment targeting is key

Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>

BizReport | Advertising September 20, 2012

Nielsen release ties video, demographics, engagement

The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>

BizReport | Advertising October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Advertising June 25, 2008

Break Media: Men are prime candidates for video

Marketers may want to concentrate a bit more on targeting men with their video campaigns. Break Media has reported that men aged 18 - 34 are watching more video (television, movies, clips and UGC) online than offline.... >>

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