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BizReport | Blogs & Content archives December 14, 2009

Consumers won't wait for video

If your video streams are buffering often or for long periods of time, you could be losing out. According to a recent TubeMogul study consumers will not wait for online video that takes a while to load, to run or... >>

BizReport | Advertising archives December 10, 2009

Two Tremor Media announcements could give marketers an edge

Marketers in the video space and pharma marketers could reap huge benefits from two new updates to the Tremor Media interface. The first, a partnership with DoubleVerify, will give video marketers more transparency in campaigns. The second is a release... >>

BizReport | Research archives November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new... >>

BizReport | Research archives July 20, 2009

MTV study finds 'most effective' short-form video ad format

The popularity of online short-form video continues to rise and so, therefore, does the curiosity of advertisers. But which ad formats work best for this medium? A recent study from MTV Networks provides some insight.... >>

BizReport | Viral Marketing December 18, 2008

Weekdays are more popular for video viewing

While many consumers use weekends to catch up on TiVo'd programming, online videos are saved for weekday viewing. According to new research from Nielsen Online, users are most likely to view online video clips Monday - Friday from 9am -... >>

BizReport | Viral Marketing June 18, 2008

Video viewership continues to increase

Rather than becoming old-hat very quickly, online video just keeps increasing in popularity. According to a new report from comScore, more than 11 billion videos were viewed online in April. The report finds that 71% of online Americans are now... >>