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BizReport | Trends & Ideas January 05, 2018

SVOD subscriptions rising but consumer experience suffering

Subscription video on demand (SVOD) subscriber numbers have been steadily rising over the past couple of years, and so have revenues. But, according to new data from IBM Cloud Video (formerly Ustream), the user experience is suffering. ... >>

BizReport | Advertising July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

BizReport | Trends & Ideas July 25, 2016

Binge-watching shedding its negative connotations

Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. ... >>