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BizReport | Advertising June 07, 2018

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. ... >>

BizReport | Advertising August 05, 2015

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated... >>

BizReport | Advertising February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands... >>

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