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BizReport | Advertising archives September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>

BizReport | Social Marketing May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>

BizReport | Advertising archives February 12, 2019

Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>

BizReport | Blogs & Content archives November 21, 2018

Tips to a strong video strategy

Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not... >>

BizReport | Blogs & Content archives August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>

BizReport | Blogs & Content archives August 14, 2018

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>

BizReport | Advertising archives June 07, 2018

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. ... >>

BizReport | Advertising archives March 29, 2018

Top 4 tips to improve video marketing

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here... >>

BizReport | Blogs & Content archives January 10, 2018

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>

BizReport | Advertising archives March 29, 2017

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of... >>

BizReport | Social Marketing February 10, 2017

Survey: Video key to purchasing

Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. ... >>

BizReport | Email Marketing January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>

BizReport | Advertising archives January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Blogs & Content archives October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three... >>

BizReport | Social Marketing October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Advertising archives March 25, 2016

Top 3 tips to implement a curated video strategy

YouTube and other video channels are providing content from real, relatable people. For example, it can be girls sitting in their bedrooms talking about what they bought with their allowance - and a lot of kids out there can relate... >>

BizReport | Blogs & Content archives December 08, 2015

Expert: Video to rise in 2016

While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in... >>

BizReport | Mobile Marketing May 04, 2015

YouTube announced 80% YoY mobile growth

According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>

BizReport | Advertising archives April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>

BizReport | Advertising archives December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Research archives September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their... >>

BizReport | Advertising archives August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>

BizReport | Viral Marketing July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a... >>

BizReport | Advertising archives November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>

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