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BizReport | Mobile Marketing January 16, 2008
Text most popular ad format for mobile
Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>
BizReport | Trends & Ideas August 07, 2007
Weather.com launches ad-friendly video player
Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages.... >>
BizReport | Trends & Ideas March 08, 2007
MSN creates online content to draw crowds
For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>
BizReport | Advertising February 02, 2007
McDonald's launches talent search on YouTube
Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s.... >>
BizReport | Internet November 24, 2006
CBS Broadcasts on YouTube Popular with Users
After uploading over 300 clips to YouTube since mid-October, CBS's online audiences have rocketed..... >>
BizReport | Trends & Ideas October 03, 2006
TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows
TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. ... >>
BizReport | Email Marketing September 22, 2006
EmailFilm Offers Video Technology For Emails
A firm that itself is not active in email marketing may have created breakthrough technology for this market segment by creating light, user friendly, video email programming. It has applied for a patent on its technology that converts standard video... >>
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