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BizReport | Advertising March 29, 2017

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of... >>

BizReport | Social Marketing February 10, 2017

Survey: Video key to purchasing

Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. ... >>

BizReport | Email Marketing January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>

BizReport | Advertising January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>

BizReport | Blogs & Content October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three... >>

BizReport | Social Marketing October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Advertising March 25, 2016

Top 3 tips to implement a curated video strategy

YouTube and other video channels are providing content from real, relatable people. For example, it can be girls sitting in their bedrooms talking about what they bought with their allowance - and a lot of kids out there can relate... >>

BizReport | Blogs & Content December 08, 2015

Expert: Video to rise in 2016

While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in... >>

BizReport | Mobile Marketing May 04, 2015

YouTube announced 80% YoY mobile growth

According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>

BizReport | Advertising April 30, 2015

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>

BizReport | Advertising December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Research September 30, 2014

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their... >>

BizReport | Advertising August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>

BizReport | Viral Marketing July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a... >>

BizReport | Advertising November 13, 2013

YouTube offers channel owners Fan Finder ads - for free

YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>

BizReport | Social Marketing May 24, 2013

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved... >>

BizReport | Blogs & Content April 26, 2012

Top 3 tips for improving video engagement

Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad... >>

BizReport | Mobile Marketing April 16, 2012

Study: TV + Mobile = Results

Brands, if you're looking for more bang from your video buck, look to mobile. That is the key takeaway from a new report out from Nielsen and AdColony. Through the study research found that combining television advertising with mobile helped... >>

BizReport | Viral Marketing February 08, 2012

Trends for video in 2012

Whether home-grown clips on YouTube or professionally produced Hollywood shows, video is growing in strength each month. Billions of video clips are served and along with those clips are millions of advertisements. How to stand out from the crowd in... >>

BizReport | Mobile Marketing April 04, 2011

Greystripe spots early trends in tablet marketing

Everyone wants to know how tablet device users are engaging with their devices. Mobile ad network Greystripe has spotted a few tablet trends that may help advertisers better engage with consumers through tablets. These trends are based on the 100-plus... >>

BizReport | Research December 23, 2010

5 predictions for video in 2011

With the New Year now only ten days away, marketers and brands are all clamoring to know what will be hot. Mobile and ecommerce are each expected to have strong years in 2011, but video may be the sleeping giant.... >>

BizReport | Advertising December 20, 2010

Report: $1 million in award payments

Earlier this year Poptent announced a new initiative: they would crowdsource video which could then be used by brand advertisers to engage consumers. The mission to create unique video content which could be used online and offline was a unique... >>

BizReport | Advertising November 02, 2010

BrightRoll: Video ads outpacing other online categories

New research from online video advertising hub BrightRoll may be a vote of confidence for the video advertising sector. According to researchers online video ads are outpacing other online ad categories by as much as 25%. With more consumers turning... >>

BizReport | Viral Marketing July 29, 2010

BBE's VINDICO accredited by MRC

BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>

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