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BizReport | Advertising archives September 06, 2019
Studies reveal keys to video engagement
Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>
BizReport | Social Marketing May 07, 2019
How to use B2B video to engage in social
Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>
BizReport | Advertising archives February 12, 2019
Experts: How brands can make video and TV work for them
More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>
BizReport | Blogs & Content archives November 21, 2018
Tips to a strong video strategy
Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not... >>
BizReport | Blogs & Content archives August 21, 2018
Expert: Publishers must evolve strategy to compete
Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>
BizReport | Blogs & Content archives August 14, 2018
Study finds interest in alternative video rising
The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>
BizReport | Advertising archives June 07, 2018
Study: Connected TVs, data driving video
In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. ... >>
BizReport | Advertising archives March 29, 2018
Top 4 tips to improve video marketing
From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here... >>
BizReport | Blogs & Content archives January 10, 2018
Reports ID trends to watch in digital content consumption
Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator... >>
BizReport | Advertising archives March 29, 2017
Expert: Data key to video strategy
Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of... >>
BizReport | Social Marketing February 10, 2017
Survey: Video key to purchasing
Social video is fast becoming a purchase indicator. That's a key takeaway from new BrightCove data - in which most consumers surveyed said watching video via social media impacted their purchasing decision. ... >>
BizReport | Email Marketing January 11, 2017
Research reveals email marketing more popular among marketers than trendier topics
A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>
BizReport | Advertising archives January 10, 2017
Expert: Challenges brands must address for video, VR success
There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be... >>
BizReport | Blogs & Content archives October 21, 2016
Top 3 tips to create stronger video content
Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three... >>
BizReport | Social Marketing October 20, 2016
Expert: How to use video to engage in social
Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the... >>
BizReport | Social Marketing April 04, 2016
How video, social are leading with influence
Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>
BizReport | Advertising archives March 25, 2016
Top 3 tips to implement a curated video strategy
YouTube and other video channels are providing content from real, relatable people. For example, it can be girls sitting in their bedrooms talking about what they bought with their allowance - and a lot of kids out there can relate... >>
BizReport | Blogs & Content archives December 08, 2015
Expert: Video to rise in 2016
While many experts are talking about the increased influence of social commerce or mobile marketing in 2016, one believes video will take up more of the advertising stage. Here are the video trends that could push your business higher in... >>
BizReport | Mobile Marketing May 04, 2015
YouTube announced 80% YoY mobile growth
According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>
BizReport | Advertising archives April 30, 2015
Ad Roundup: New video tools, cross-device options
In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. ... >>
BizReport | Advertising archives December 26, 2014
Mobile, video to see analytics changes in 2015
Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>
BizReport | Research archives September 30, 2014
Survey: Mobile, video to lead ad's future
When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their... >>
BizReport | Advertising archives August 07, 2014
Expert Opinion: Why brands need a niche
Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. ... >>
BizReport | Viral Marketing July 10, 2014
B2B study: video spend on the rise
Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a... >>
BizReport | Advertising archives November 13, 2013
YouTube offers channel owners Fan Finder ads - for free
YouTube has announced they have launched a new ad creation tool that will allow channel owners to promote their channel to new fans - for free.... >>
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