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BizReport | Advertising archives April 06, 2017

Up to 70% of in-stream video ad inventory misrepresented as in-banner

Many video ad impressions may be being misrepresented, according to new research from Rocket Fuel. ... >>

BizReport | Advertising archives October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

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