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BizReport | Mobile Marketing January 16, 2008

Text most popular ad format for mobile

Marketers aren’t using podcasts and video for mobile advertising to the extent they were earlier last year, according to new survey results from Advertiser Perceptions.... >>

BizReport | Trends & Ideas August 07, 2007

Weather.com launches ad-friendly video player

Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages.... >>

BizReport | Trends & Ideas March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>

BizReport | Advertising February 02, 2007

McDonald's launches talent search on YouTube

Joining CBS in its use of YouTube to promote contests is fastfood giant McDonald’s.... >>

BizReport | Internet November 24, 2006

CBS Broadcasts on YouTube Popular with Users

After uploading over 300 clips to YouTube since mid-October, CBS's online audiences have rocketed..... >>

BizReport | Trends & Ideas October 03, 2006

TV Makers Tap into Online Potential, Creating ‘Webisodes’ and ‘Mobisodes’ Of Popular Shows

TV makers are looking to the internet and mobile industries to reach larger audiences. Established TV formats are being altered to fit the additional media, a development that’s given rise to entire new episodes of TV shows. ... >>

BizReport | Email Marketing September 22, 2006

EmailFilm Offers Video Technology For Emails

A firm that itself is not active in email marketing may have created breakthrough technology for this market segment by creating light, user friendly, video email programming. It has applied for a patent on its technology that converts standard video... >>

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