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BizReport | Blogs & Content June 14, 2013

Gracenote releases video APIs

New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology... >>

BizReport | Advertising June 10, 2013

Mixpo: Expect even more multi-screen campaigns

Look for even more ad agencies and marketers to push campaigns across screens. That according to the new Master Multiscreen Video Advertising report from Mixpo. After polling more than 300 industry pros, their data shows that almost three-quarters of ad... >>

BizReport | Social Marketing May 31, 2013

Telly's new discovery app creates deeper social video experience

In the social space, advertising and video content is all about the experience. Seamless viewing, and intuitive sharing options are key, and a new offering from Telly should help brands capitalize on both. Called the Social Video Discovery App, the... >>

BizReport | Advertising May 02, 2013

YouTube: More than 6bn hours of video streamed each month

YouTube has announced yet more chunky viewing stats following the announcement last month that the video content site now has 1 billion unique monthly viewers.... >>

BizReport | Advertising February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take:... >>

BizReport | Advertising January 17, 2013

Top 3 tips for video ad buys

The video audience has an ever changing face, whether brands are looking at online or offline programming. A new report out from Simulmedia may help some brands better connect with that audience.... >>

BizReport | Advertising January 16, 2013

11.3 billion video ads viewed in December 2012

Over half of the U.S. population saw a video ad in December, 2012, with an average of 70 ads seen by each user, according to comScore's latest data.... >>

BizReport | Blogs & Content January 15, 2013

How brands should look at video ads in the New Year

More than 10 billion video ads were served to viewers online in November 2012, accounting for about 20% of the total video views. But, to truly engage viewers brands need to know what type of content will garner the most... >>

BizReport | Advertising January 14, 2013

New platform to focus on business related media

There's a place for business professionals to reach their target ad bases; from International Business Times, the IBT Media platform hosts content resources including Bizu.TV and other vertical websites.... >>

BizReport | Viral Marketing January 11, 2013

How video will change in 2013

In November more than 180 million US adults tuned in to online video, consuming about 40 billion clips and more than 10 billion advertising clips. Those numbers have more brands looking at online video as a way to offer more... >>

BizReport | Advertising January 09, 2013

New ad unit to create more immersive TV experience

With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>

BizReport | Mobile Marketing December 19, 2012

SponsorPay launches AppTrailer

A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>

BizReport | Viral Marketing December 06, 2012

SundaySky: Online video consumption ahead of TV

Viewers around the globe are tuning in to online content - long-form video, short ad, product demonstrations and the like are gaining in popularity. Data from SundaySky shows online video consumption has surpassed television consumption. What does that mean for... >>

BizReport | Advertising December 05, 2012

Report: Gadget buyers influenced by video

When it comes to buying a new GPS device, tablet or hand-held game, video is on the side of the manufacturer and retailer. New data out from IDA TechNetwork finds that video content influences more gadget buyers to complete sales.... >>

BizReport | Advertising November 21, 2012

Report: Native Ads gaining steam

As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads... >>

BizReport | Viral Marketing November 13, 2012

Qumu: Video users want more support

When it comes to viewing online video, slow upload times and skipping content are big problems, especially for professional users. In fact, new data from Qumu finds that 94% of in-app video viewers want more support for video while more... >>

BizReport | Advertising November 05, 2012

BrightRoll's SmartView unit offers viewers control

A new video offering from BrightRoll is set up to put the viewer in control of advertising. Called SmartView, it puts the viewer in control by allowing them to choose to watch the video ad or skip the add and... >>

BizReport | Blogs & Content October 25, 2012

Latin American video trends point to skyrocketing consumption

Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this:... >>

BizReport | October 24, 2012

LinkedIn adds video ads

Last week, LinkedIn revealed its new profile design and layout and this week the social network for businesses and professionals is rolling out video advertising on the site. ... >>

BizReport | Mobile Marketing October 12, 2012

Mobile to overtake TV to become first screen

As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.... >>

BizReport | Blogs & Content October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new... >>

BizReport | Advertising September 14, 2012

How Unicorn Media helps monetize video for brands

In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps... >>

BizReport | Blogs & Content September 07, 2012

Content deals to expand reach for online businesses

Three announcements in the content space this week should have ramifications for online businesses through the New Year. Covering both written and video content, the platform expansions and additions should make it simpler for brands to find an audience, control... >>

BizReport | Ecommerce August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a... >>

BizReport | Blogs & Content August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now... >>

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