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BizReport | Viral Marketing October 16, 2020
Reports: Video growing in popularity, heres how to connect
Consumers continue to increase the amount of time they spend with video content, whether online or via a Smart TV at home. And that is why experts are now saying brands need to up their video game.... >>
BizReport | Advertising September 28, 2020
Forecast: Content Marketing to surge forward in 2021
Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as... >>
BizReport | Content Marketing April 03, 2020
4 video trends for brands to wat ch
As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to... >>
BizReport | Content Marketing April 01, 2020
Content consumption changing because of pandemic
With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings.... >>
BizReport | Social Marketing February 27, 2020
TikTok: What brands need to know
From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>
BizReport | Advertising archives November 22, 2019
How YouTube is Opening the Door for Competitors like TikTok
As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape.... >>
BizReport | Advertising archives September 06, 2019
Studies reveal keys to video engagement
Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>
BizReport | Social Marketing May 07, 2019
How to use B2B video to engage in social
Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. ... >>
BizReport | Advertising archives February 12, 2019
Experts: How brands can make video and TV work for them
More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>
BizReport | Advertising archives January 31, 2019
Study: For video, sentiment targeting is key
Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>
BizReport | Blogs & Content archives November 21, 2018
Tips to a strong video strategy
Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not... >>
BizReport | Blogs & Content archives October 29, 2018
Expert IDs how to develop video content strategy
While more and more people are turning to online portals for video news, entertainment, advice, and even reviews, many marketers continue to struggled with content strategy. This is especially important because by 2021 video is expected to account for about... >>
BizReport | Blogs & Content archives September 07, 2018
Top 4 tips to optimize video workflows
While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments... >>
BizReport | Blogs & Content archives September 05, 2018
Expert: Why YouTube's non-skippable ads might turn consumers off
YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert,... >>
BizReport | Blogs & Content archives August 21, 2018
Expert: Publishers must evolve strategy to compete
Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>
BizReport | Blogs & Content archives August 14, 2018
Study finds interest in alternative video rising
The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch... >>
BizReport | Blogs & Content archives June 20, 2018
Study: 40% using phones for video capture
How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture,... >>
BizReport | Advertising archives April 25, 2018
Forecast: Video ad spend to increase
Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. ... >>
BizReport | Advertising archives March 29, 2018
Top 4 tips to improve video marketing
From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here... >>
BizReport | Advertising archives February 07, 2018
Expert: Facebook earnings call signals 'golden age' for video
Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43%... >>
BizReport | Blogs & Content archives December 12, 2017
Top tips to increase engagement through content
'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant -... >>
BizReport | Blogs & Content archives November 16, 2017
Expert cites video as key to engagement
Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>
BizReport | Blogs & Content archives September 13, 2017
Millennials cutting the cord, here's what they're watching online
Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report... >>
BizReport | Social Marketing July 27, 2017
Survey: More social video in the works
Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. ... >>
BizReport | Blogs & Content archives July 17, 2017
Top 4 tips to create stronger video content
Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. ... >>
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