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BizReport | Social Marketing June 06, 2017
Study: 60% watching branded video through social
While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via... >>
BizReport | Blogs & Content archives April 13, 2012
Poptent's new video offering intros brands to video creators
A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>
BizReport | Research archives April 02, 2012
Forecast: RTB to account for more video ad spending
Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>
BizReport | Advertising archives January 18, 2012
comScore: Video views up to 43 billion
The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>
BizReport | Advertising archives June 23, 2011
Study: Packaged messages more engaging to consumers
During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>
BizReport | Research archives June 07, 2010
Platform suite offers video marketers consumption rates by device
Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and... >>
BizReport | Research archives September 29, 2009
comScore: Googlers view 10 billion videos in August
When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube)... >>
BizReport | Mobile Marketing September 03, 2009
Knowledge Networks: Mobile video skyrockets
When it comes to video, mobility may be the key for marketers. According to a new report from Knowledge Networks, video enabled mobile technology has skyrocketed over the past three years among nearly all age groups. Mobile phones, laptop computers... >>
BizReport | Advertising archives May 29, 2009
Is online video going primetime?
If you're not already using online video, you could be missing the boat. That, according to Lightspeed Research, whose new report finds that there is no better time to begin a video campaign than right now. The report is part... >>
BizReport | Research archives April 30, 2009
Report: Global consumption of media increases
It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.... >>
BizReport | Viral Marketing April 21, 2009
Study: Television still tops with consumers
Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE)... >>
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