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BizReport | Social Marketing June 06, 2017

Study: 60% watching branded video through social

While catching up with family and friends remains the go-to for many consumers' social media habits, consuming video is a fast-growing segment. In fact, new Animoto data shows that more than half (60%) of consumers are watching branded video via... >>

BizReport | Blogs & Content April 13, 2012

Poptent's new video offering intros brands to video creators

A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>

BizReport | Research April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>

BizReport | Advertising January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Advertising June 23, 2011

Study: Packaged messages more engaging to consumers

During the planning stages of that next video campaign, brands may want to give more thought to the packaging of the message and how it is delivered. A new report from Synaptic Digital and Kantar Video finds that consumers have... >>

BizReport | Research June 07, 2010

Platform suite offers video marketers consumption rates by device

Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and... >>

BizReport | Research September 29, 2009

comScore: Googlers view 10 billion videos in August

When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube)... >>

BizReport | Mobile Marketing September 03, 2009

Knowledge Networks: Mobile video skyrockets

When it comes to video, mobility may be the key for marketers. According to a new report from Knowledge Networks, video enabled mobile technology has skyrocketed over the past three years among nearly all age groups. Mobile phones, laptop computers... >>

BizReport | Advertising May 29, 2009

Is online video going primetime?

If you're not already using online video, you could be missing the boat. That, according to Lightspeed Research, whose new report finds that there is no better time to begin a video campaign than right now. The report is part... >>

BizReport | Research April 30, 2009

Report: Global consumption of media increases

It isn't just consumers in the US or UK who are consuming more media. According to a new report from Accenture, globally more consumers are consuming more media on more devices.... >>

BizReport | Viral Marketing April 21, 2009

Study: Television still tops with consumers

Don't flip that remote just yet. Online video may be a hot commodity but marketers shouldn't count out television advertising, especially as part of a cross promotional campaign. According to a recent report from the Council for Research Excellence (CRE)... >>

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