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BizReport | Advertising September 15, 2011

GenArts, PixelFish release uses visual effects to engage with shoppers

As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use... >>

BizReport | Blogs & Content March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Research August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Blogs & Content July 28, 2010

LocateTV recommends video content to consumers

When it comes to online video, whether user generated or professionally produced, everyone has an opinion. What's great about these opinions is that other people are now actively seeking out content opinions and recommendations, which is where LocateTV's new recommendation... >>

BizReport | Advertising July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Advertising December 23, 2009

Tribal Fusion launches overlay ads for online video

A more engaged consumer could be just a video clip away. A new advertising suite of tools from digital marketing company Tribal Fusion offers overlay video advertising units said to push 100% consumer engagement. The ad units are available in... >>

BizReport | Advertising October 14, 2009

Nielsen: Video viewing up nearly 25%

There is no time like the present to stop thinking about video advertising and jump into the fray. According to a new report from Nielsen Online, the time spent with online video, per viewer, increased 25% from September 2008 through... >>

BizReport | Research August 18, 2009

comScore: Video surges as major news stories break

For perhaps the first time, a link has been seen between news headlines and online video viewing. comScore researchers found in June that major and breaking news headlines drove a surge in video viewing as more than 157 million viewers... >>

BizReport | Social Marketing May 14, 2009

YouTube Mosaic encourages brand engagement

YouTube has given advertisers even more opportunity to engage with consumers with the introduction of Mosaic to the YouTube Brand Channels.... >>

BizReport | Viral Marketing February 08, 2008

Are consumers ready for prime time online?

Since the dawn of the television age, consumers have plopped onto the couch and tuned in to their favorite shows. So far, the switch from watching those shows online has been slow, but a new report from Jupiter Research indicates... >>

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