Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
430 Tag Results
Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10
25 result(s) displayed (1 - 25):
BizReport | Advertising January 08, 2021
Expert: How CTV will impact 2021
With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according... >>
BizReport | Advertising January 01, 2021
Expert: Personalized video all about relationship
There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>
BizReport | Advertising November 19, 2020
Report: CTV impressions spike, here's how to connect
2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop... >>
BizReport | Viral Marketing October 16, 2020
Reports: Video growing in popularity, heres how to connect
Consumers continue to increase the amount of time they spend with video content, whether online or via a Smart TV at home. And that is why experts are now saying brands need to up their video game.... >>
BizReport | Advertising October 05, 2020
Expert: How marketers can capitalize on streaming trends
It seems as if every television network, cable service and even online portal now has a streaming service. This makes sense as more and more people are cutting the cable cord and turning to digital streaming to watch not only... >>
BizReport | Social Marketing February 27, 2020
TikTok: What brands need to know
From dance crazes to that last-minute shot to win the game kids, Millennials, Gen-Xers and even Boomers are catching up with pop culture on a new social network called TikTok. Here's what marketers need to know about how the social... >>
BizReport | Advertising February 04, 2020
Early winners for Super Bowl include Doritos, Budweiser/Bud Light
The Kansas City Chiefs are the newly crowned Super Bowl Champions, and while viewers definitely stayed to what is one of the most hotly-contested championship games in a few years, the big winners - as per usual - are the... >>
BizReport | Advertising archives November 22, 2019
How YouTube is Opening the Door for Competitors like TikTok
As more consumers turn to social media to connect with family and friends, get the news, find product information, and even share their thoughts about products or services it makes sense the more players are appearing on the social landscape.... >>
BizReport | Advertising archives October 29, 2019
Reports: More video ad dollars, engagement going online
New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>
BizReport | Advertising archives September 06, 2019
Studies reveal keys to video engagement
Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space.... >>
BizReport | Advertising archives April 16, 2019
Study finds local ads preferred by consumers
Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>
BizReport | Advertising archives February 12, 2019
Experts: How brands can make video and TV work for them
More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands... >>
BizReport | Advertising archives February 04, 2019
YouTube shows 11% YoY ad increase
Advertisers wondering about the strength of digital video need look no further than YouTube for a bit of inspiration. Despite questions about data security and privacy in the social space, social video hub YouTube showed 11% YoY for 2018, and... >>
BizReport | Advertising archives January 31, 2019
Study: For video, sentiment targeting is key
Video advertisers may be wasting much of their budget with bad targeting. That's one key takeaway from MAGNA, IPG Media Lab, and ViralGains' new study which dives into the importance of consumer sentiment in video targeting. ... >>
BizReport | Blogs & Content archives November 06, 2018
Study finds video influencing more purchases
Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing... >>
BizReport | Blogs & Content archives October 29, 2018
Expert IDs how to develop video content strategy
While more and more people are turning to online portals for video news, entertainment, advice, and even reviews, many marketers continue to struggled with content strategy. This is especially important because by 2021 video is expected to account for about... >>
BizReport | Blogs & Content archives September 07, 2018
Top 4 tips to optimize video workflows
While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments... >>
BizReport | Blogs & Content archives September 05, 2018
Expert: Why YouTube's non-skippable ads might turn consumers off
YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert,... >>
BizReport | Blogs & Content archives August 21, 2018
Expert: Publishers must evolve strategy to compete
Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>
BizReport | Advertising archives February 07, 2018
Expert: Facebook earnings call signals 'golden age' for video
Facebook's latest earnings call has seen stock prices rebound significantly despite it's users spending less time on the social network. According to company information, consumers are spending less time on-site, but ad prices continue to go up, pushing about 43%... >>
BizReport | Advertising archives January 18, 2018
Study finds publishers key to consumer engagement
There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. ... >>
BizReport | Advertising archives November 22, 2017
Reports: Digital ad spend up, here's where budget dollars should go
New data out from Advertiser Perceptions has more marketers investing in digital this holiday season, and they're banking on shoppers being there. ... >>
BizReport | Blogs & Content archives November 16, 2017
Expert cites video as key to engagement
Digital video is growing to be a key part of the online marketing pie. Consumers are streaming for entertainment, news, and, yes, product and brand information. This is what marketers need to know to connect. ... >>
BizReport | Social Marketing August 15, 2017
How to capitalize on social video formats
Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. ... >>
BizReport | Advertising archives August 07, 2017
How to get more from your video spend
There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more... >>
Latest Headlines
- Forecast: Look for media usage to slow post-pandemic
- Top 4 ad trends to watch in 2021
- Report: 1/3 of people don't want to return to the office full-time
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season