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BizReport | Blogs & Content June 11, 2013

BrightRoll: 92% Canadians watching online video

A new report out from BrightRoll and the IAB is marking 2013 as a 'breakout' year for video in Canada with more than 90% of Canadians now watching online video content. Along with an uptick in the consumption of video... >>

BizReport | Advertising March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>

BizReport | Mobile Marketing July 27, 2012

YuMe 'flips' video ads

YuMe is changing the way brands use mobile video. Their new ad unit, Mobile Flip, is a full screen, interactive, mobile video format. Set up for tablets, the immersive format can be used on both iOS and Android devices.... >>

BizReport | Advertising June 22, 2011

Report finds ad unit boosts engagement at least three times

With billions of video views each month, the video space is hotter than ever. One video advertising platform, BannerLink, uses rich media to create ecommerce focused ads for auto dealers, real estate brands and retailers. Hundreds of clips are placed... >>

BizReport | Advertising December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Advertising August 13, 2010

Major online video properties show viewers respect

Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>

BizReport | Advertising June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub... >>

BizReport | Advertising March 05, 2010

New SmartStitial ad unit released

There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message.... >>

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