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BizReport | Advertising January 08, 2021
Expert: How CTV will impact 2021
With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according... >>
BizReport | Advertising January 01, 2021
Expert: Personalized video all about relationship
There has been some push back regarding personalization from users who are stalked across the Internet by the same pair of pants they clicked on once. But when done right, personalization provides marketers with an opportunity to increases sales, explain... >>
BizReport | Advertising archives November 04, 2019
Forecast: Global ad spend to push $1.3T in 2020
Look for a good-sized increase in advertising spending in the new year. That's the word from PQ Media's Global Advertising & Marketing Revenue Forecast, which predicts that the overall ad spend will increase nearly 5% to hit at least $1.3... >>
BizReport | Advertising archives April 16, 2019
Study finds local ads preferred by consumers
Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads... >>
BizReport | Blogs & Content archives November 21, 2018
Tips to a strong video strategy
Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not... >>
BizReport | Blogs & Content archives November 06, 2018
Study finds video influencing more purchases
Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing... >>
BizReport | Advertising archives April 25, 2018
Forecast: Video ad spend to increase
Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. ... >>
BizReport | Advertising archives March 29, 2018
Top 4 tips to improve video marketing
From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here... >>
BizReport | Social Marketing June 15, 2017
Survey: Look for more publishers to add video
With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase... >>
BizReport | Advertising archives May 16, 2017
Study: Mobile click-thru key to video
New data out from Innovid outlines just what consumers are engaging with in the video space. One key element: mobile click-thru interactive video. Researchers found this format gives a 57% lift over even desktop numbers. ... >>
BizReport | Advertising archives March 13, 2017
Expert: 3 key trends for video in 2017
Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. ... >>
BizReport | Mobile Marketing March 01, 2017
Report: Media buyers upping mobile video budgets
AdColony has released new data which indicates that UK media planners are turning to mobile video to improve overall campaign ROI; researchers found that most (68%) buyers will increase their mobile video spend through 2017. ... >>
BizReport | Viral Marketing December 22, 2016
3 trends that will shape video performance marketing
There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. ... >>
BizReport | Advertising archives May 09, 2016
Reports: Video interest continues to rise
Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. ... >>
BizReport | Advertising archives October 26, 2015
Report: Most video advertisers are single format
When it comes to video advertising most brands have a favorite format and they stick with it. That according to a new Sizmek report, which shows, over a three year period, only 18% of brands who served either rich media... >>
BizReport | Advertising archives March 16, 2015
Study: Mobile continuing to push video views
Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile... >>
BizReport | Blogs & Content archives February 19, 2015
BrightRoll: Video moving mainstream thanks to targeting
Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most... >>
BizReport | Advertising archives August 27, 2014
Early results show skipping ads improves engagement
Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. ... >>
BizReport | Viral Marketing July 10, 2014
B2B study: video spend on the rise
Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a... >>
BizReport | Blogs & Content archives March 31, 2014
How mobile is pushing video
Viewers may have shifted how they watch not only television but online content, but for brands and content developers, there is still a lag between putting clips up online and finding the right viewers. ... >>
BizReport | Advertising archives January 16, 2014
Study: Most successful Super Bowl commercials launch before Super Bowl Sunday
Sharing - videos not the nachos - is hot with Super Bowl viewers. That is the takeaway from new data out from Unruly which indicates 2013 Super Bowl ads achieved nearly double the amount of shares as those in 2012.... >>
BizReport | Advertising archives August 28, 2013
How personalization is smartening up video
For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted.... >>
BizReport | Viral Marketing July 24, 2013
Unruly: Video shares up 7% since Q1
Every week, video is becoming more social. That's the big takeaway from new data out from Unruly. According to their research video ad shares have increased 7% since Q1 2013 with record-breaking shares throughout the month of April.... >>
BizReport | Mobile Marketing March 13, 2013
AdColony: Interest in mobile video high among Fortune 500 brands
There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End... >>
BizReport | Advertising archives January 09, 2013
New ad unit to create more immersive TV experience
With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>
Latest Headlines
- Forecast: Look for media usage to slow post-pandemic
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- Despite shipping delays, shoppers happy with 2020 holiday season