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BizReport | Advertising archives February 24, 2015

Video ad viewability increases

A Q4 2014 report reveals an increase in video ad viewability and a decrease in video ad fraud.... >>

BizReport | Advertising archives January 12, 2015

Google to report viewability of video ads

Google is addressing the issue of ad viewability by unveiling a new tool that will allow marketers to tell whether video ads have been viewed or not.... >>

BizReport | Advertising archives September 17, 2014

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers.... >>

BizReport | Advertising archives March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>

BizReport | Advertising archives January 17, 2013

Collective tool to connect TV audiences, digital ads

A new release out from Collective could put advertisers back into contact with the elusive television audience segments. While television continues to engage a large number of consumers, it's been hard for brands to engage because of time-shifted viewing habits... >>